Launches New Campaign: “Real Brands. Real Results.”
New York, NY, June 15, 2010—Rodale Inc. today announced that Rodale Custom Publishing has changed its name to Rodale Custom Content & Marketing effective immediately. The division has also announced a new campaign entitled, “Real Brands. Real Results.” The new name more accurately reflects the group’s core products and service offerings, while the campaign reinforces its mission and positioning—to empower brands to use content to communicate authentic values that meet customer needs, wants, and aspirations.
“Content marketing is playing an increasingly key role in building brands, allowing marketers to connect in more real and meaningful ways with their customers,” said Valerie Valente, Senior Vice President/Publishing Director, Rodale Custom Content & Marketing. “This is what we’ve believed and practiced for years, and where our business has evolved, moving beyond just print programs to digital and social media and more. Marketers who align themselves with this practice, dedicated to enhancing their customers’ lives, will be rewarded with a more engaged customer.”
To coincide with the launch, Rodale Custom Content & Marketing unveiled a new Web site, which can be found at www.rodaleCCM.com, further detailing its unique proposition, capabilities, and ability to deliver brand marketing solutions. Rodale Custom Content & Marketing is also marketing its new campaign with an ad in the Summer 2010 issue of Content magazine.
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About Rodale Inc.
Rodale is a global media company with a heritage, mission, and authority dedicated to the health and wellness of the individual, community, and planet. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, e-commerce, direct-to-consumer, and video. The company publishes some of the best-known health and wellness lifestyle magazines, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, and Organic Gardening, and is the largest independent book publisher in the United States, with a collection of bestselling titles, including Al Gore’s Our Choice, Flat Belly Diet!, and Eat This, Not That! Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database. www.rodale.com