Rodale Custom Publishing Honored with 16 Pearl Awards from the Custom Publishing Council

RODALE CUSTOM PUBLISHING HONORED WITH 16 PEARL AWARDS FROM THE CUSTOM PUBLISHING COUNCIL

Honorees Include Born Early, diane, Little Brown Book, Lamaze: Pregnancy, Birth & Beyond, You24 Online, and MasterTheShift.com

New York, NY, November 20, 2009-Rodale Inc. today announced that Rodale Custom Publishing was recently honored with 16 awards at the Custom Publishing Council’s sixth annual Pearl Awards, which honor the best in design, editorial, and strategic initiatives for B2B and consumer custom publications. Rodale Custom Publishing took home seven gold awards, one silver award, and eight bronze awards. Rodale tied for second place overall in the number of awards won at this year’s celebration.

“We are so pleased to once again receive such a tremendous amount of recognition for Rodale and our custom publishing partners,” said Valerie Valente, SVP and Publishing Director, Rodale Custom Publishing. “It’s exciting to see how much custom publishing has evolved in recent years, and to see custom content thriving on mobile platforms and in social networking-two new categories added to this year’s ceremony. Businesses across a wide variety of industries continue to recognize the power of custom content as an integral part of their marketing campaigns, and we are grateful to our partners for trusting us to help them meet and exceed their business objectives.”

This year’s Pearl Awards included 469 entries that represented 57 companies across 8 countries. Rodale Custom Publishing received the following 2009 Pearl Awards:

MasterTheShift.com, published for Nissan
Gold-Digital: Best Microsite
Bronze-Digital: Best Overall Web Design

Born Early, published for MedImmune
Gold-Design: One-Shot
Gold-Editorial: Best One-Shot

diane, published for Curves International
Finalist-Best in Custom: Honoring Overall Excellence
Gold-Design: Best Use of Illustration (More than 250,000 circulation)
Gold-Editorial: Best Feature Article/Package (More than 250,000 circulation) for its Breast Cancer Guide
Bronze-Editorial: Best Column for “Of Springsteen and Spring Cleaning”
Bronze-Strategy: Best Achievement of Corporate Objectives
Bronze-Strategy: Best Launch or Relaunch

Little Brown Book, published for Bloomingdale’s
Gold-Design: Best Tie-In with Corporate Marketing
Gold-Strategy: Best Achievement of Corporate Objectives

Little Pink Book, published for Bloomingdale’s
Bronze-Strategy: Best Distribution Strategy

Lamaze: Pregnancy, Birth & Beyond, published for Lamaze International, Inc.
Bronze-Digital: Best Integrated Print and Web Program
Silver-Editorial: Best International Publication

You24 Online Magazine, published for 24 Hour Fitness
Bronze-Digital: Best Web Publication
Bronze-Digital: Best Web Feature or Article

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About Rodale Inc.
Rodale is a global media company with a heritage, mission, and authority dedicated to the health and wellness of the individual, community, and planet. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, e-commerce, direct-to-consumer, and video. The company publishes some of the best-known health and wellness lifestyle magazines, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, and Organic Gardening, and is the largest independent book publisher in the United States, with a collection of bestselling titles, including Al Gore’s Our Choice, Flat Belly Diet!, and Eat This, Not That! Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database. www.rodale.com

Media Inquiries

Senior Director, Corporate Communications Tanja Sullivan Tanja.Sullivan@Rodale.com 212-573-0554
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