Rodale Custom Publishing Honored with 22 Pearl Awards from The Custom Publishing Council

Little Brown Book, Little Pink Book, Tourneau Times, Cancer Prevention Works, diane, Lamaze: Pregnancy, Birth & Beyond, Smart & Simple, Walmart World, You24 Online Magazine All Honored

New York, NY, November 17, 2008 — Rodale Inc. today announced that Rodale Custom Publishing was recently honored with 22 awards—the most awarded to one company—at the Custom Publishing Council’s (CPC) fifth annual Pearl Awards, honoring the best in editorial, design, and strategic initiatives—print and digital—for B2C and B2B custom content programs. Rodale Custom Publishing took home 13 Gold awards, 5 Silver awards and 4 Bronze awards, and was recognized as a finalist in the category “Best in Custom” for content programs that achieve overall excellence in editorial, design, strategy, distribution and fulfillment of the client’s marketing objectives.

“We are so honored to receive 22 awards for Rodale and its custom publishing partners,” said Valerie Valente, SVP and Publishing Director, Rodale Custom Publishing. “Our clients have long understood the value of custom publishing and it is so thrilling to accept awards for our work across a variety of categories. Being recognized in digital, design, editorial and strategy award categories is tremendously meaningful for Rodale and for our partners. This is a very exciting time for Rodale Custom Publishing. It’s wonderful to see the marketplace enthusiasm and recognition of the value of well-executed custom print and electronic content programs.”

This year’s Pearl Awards included over 600 entries from 70 companies and six countries.

Rodale Custom Publishing received the following 2008 Pearl Awards awards:

Little Brown Book, published for Bloomingdale’s

  • Gold—DESIGN: Best Use of Illustration (50,000— 250,000)

    • Gold—STRATEGY: Best Achievement of Corporate Objectives (B2C)

    • Silver—EDITORIAL: Best Regular Department

    Little Pink Book, published for Bloomingdale’s

    • Gold—EDITORIAL: Best Special Issue

    • Gold—STRATEGY: Proof of Return on Investment

    • Bronze—STRATEGY: Best Tie-in with Corporate Integrated Marketing Campaign

    Tourneau Times, published for Tourneau

    • Silver—DESIGN: Most Improved Publication (More than 50,000)

    Cancer Prevention Works, published for the Prevent Cancer Foundation

    • Gold—EDITORIAL: Best New Newsletter

    • Bronze—DESIGN: Best New Newsletter

    diane, published for Curves

    • Gold—EDITORIAL: Best Column

    Lamaze: Pregnancy, Birth & Beyond, published for Lamaze International

    • Gold—STRATEGY: Best Launch or Relaunch (B2C)

    • Bronze—EDITORIAL: Best International Publication

    Lamaze: Pregnancy, Birth & Beyond Online Magazine Extension, published for Lamaze International

    • Gold—DIGITAL: Best Achievement of Corporate Objectives

    Smart & Simple, published for Tylenol

    • Gold—STRATEGY: Best Tie-in with Corporate Integrated Marketing Campaign

    Wal-Mart World, published for World Wal-Mart Stores, Inc.

    • Gold—STRATEGY: Best Achievement of Corporate Objectives (B2B)

    • Gold—STRATEGY: Best Launch or Relaunch (B2B)

    You24 Online Magazine, published for 24 Hour Fitness

    • Gold—DIGITAL: Best Interactive Tool

    • Gold—DIGITAL: Best Web Feature or Article

    • Silver—DIGITAL: Best Web Publication

    • Silver—DIGITAL: Best Overall Web Design

    • Silver—DIGITAL: Best Launch or Relaunch

    • Bronze—DIGITAL: Best Web Feature or Article

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