Rodale Custom Publishing Honored with Sixteen Awards from the 2009 Magnum Opus Awards

Walmart World, Little Pink Book, Little Brown Book, You24, Born Early, diane, Runner’s World Specials, Smart & Simple, and Lamaze: Pregnancy, Birth & Beyond All Honored

New York, August 18, 2009—Rodale Inc. today announced that Rodale Custom Publishing was recently honored with 16 awards for excellence in publishing at the Sixth Annual Magnum Opus Awards. Sponsored by ContentWise, an educational organization, and The Missouri School of Journalism, the awards program was established to celebrate achievements in custom publishing across all media formats.

“We are so excited to once again celebrate a series of wins with our partners, who continue to see how vital a tool custom publishing is in meeting their business goals,” said Valerie Valente, SVP and Publishing Director, Rodale Custom Publishing. “What makes this recognition so great is that our wins crossed multiple categories and platforms, and also included publications that were born of integrated programs developed in partnership with core Rodale brands, including Runner’s World, and Women’s Health and Prevention. Clients continue to see the quality and integrity of our brands as a means of connecting with their customers in meaningful ways, and we look forward to their continued success.”

Rodale Custom Publishing and its partners were honored with the following awards:

Walmart World, published for Walmart Stores

&middot Special Recognition—Grand Award in the Print Magazine, Internal Audience category (April 2008 issue)

&middot Honorable Mention in the Best CSR/Green Series or Article, Print Magazine category for its June 2008 “Our Purpose” section

&middot Honorable Mention in the Best Feature Article, Print Magazine category for its September 2008 article, “Language of Living Better”

Little Pink Book, published for Bloomingdale’s
&middot Special Recognition—Grand Award in the Other Print Publication, External Audience category

&middot Gold Award in the Best Overall Design 4+ Color Category

&middot Gold Award in the Best Use as Integrated Marketing Tool, Marketing or Strategic Use of a Publication or Product Category

Little Brown Book, published for Bloomingdale’s
&middot Gold Award in the Best Retail Publication category

You24/24HourFitness.com, published for 24 Hour Fitness
&middot Gold Award in the Best Overall Editorial, Web-Based Electronic Publication category

&middot Gold Award in the Best Info Graphics, Web-Based Electronic Publication category for its Clickable Body tool

Born Early, published for MedImmune
&middot Gold Award in the Best Pharmaceuticals Publication category

Diane, published for Curves International
&middot Gold Award in the Best Regularly Featured Department, Section or Column category for the Spring 2008 “His Say” column

&middot Gold Award in the Best Series of Articles, Print Magazine category for its Breast Cancer Special Issue

Runner’s World Specials, published for Nissan
&middot Gold Award in the Best Supplement Annual or One-Shot, Other Print Publication category for its coverage of the 2008 USA Track & Field Trials

&middot Honorable Mention in the Best Design, New Publication category for its coverage of the 2008 USA Track & Field Trials

Smart & Simple, published for Tylenol
&middot Gold Award in the Best Publication/Product Promotional Campaign, Marketing or Strategic Use of a Publication or Product category

Lamaze: Pregnancy, Birth & Beyond, published for Lamaze International
&middot Honorable Mention in the Best Nonprofit Publication category for its 2009 edition

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About Rodale Inc.
Rodale is a global multi-platform media company with a mission dedicated to the health and wellness of the individual, community and planet. The company, which reaches more than 70 million people worldwide, publishes some of the best-known health and wellness lifestyle magazines, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Mountain Bike, Running Times, and Organic Gardening, and is also the largest independent book publisher in America with a collection of international titles, including The South Beach Diet, An Inconvenient Truth, Flat Belly Diet!, and Eat This, Not That! Rodale’s broad range of media platforms includes magazines, books, video, and extensive Web sites. The company is also a leader in direct-response marketing and has more than 25 million active customers in its database. Visit the web site at www.rodale.com.

Media Inquiries

Senior Director, Corporate Communications Tanja Sullivan Tanja.Sullivan@Rodale.com 212-573-0554
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