Digital Firm to Bolster Rodale’s Group Advertising Sales and Marketing Division
EMMAUS, PA, and NEW YORK, NY, January 6, 2010– Rodale Inc., the authoritative source for health, fitness and wellness content around the world, is proud to announce a new partnership between award-winning digital innovation firm Zemoga and Rodale’s US Group Advertising Sales and Marketing.
As Rodale’s new digital agency of record, Zemoga will work closely with Rodale’s Integrated Marketing Team to fulfill its digital strategy and production needs and deliver integrated, cross-platform marketing solutions to advertisers and audiences. With a focus on advertising-based projects that arise among Rodale’s portfolio of digital properties, including digital assets for brands like Men’s Health, Women’s Health, Prevention, Runner’s World and Rodale.com, Zemoga will collaborate with Rodale to develop premier digital solutions.
“Zemoga has demonstrated exceptional creative and technical skills in its innovative work with Rodale thus far, and we are excited to be deepening our partnership through our Advertising Sales and Marketing group,” said Rodale President of Integrated Marketing and Sales, CMO Gregg Michaelson. “This new strategy will enhance our ability to offer the most cutting-edge and successful digital campaigns in the market.”
The partnership marks the first time Rodale has engaged an agency of record to meet its digital marketing objectives.
“We are very pleased to partner with Rodale to expand its multimedia platform capability across all its brands,” said DJ Edgerton, co-founder and CEO of Zemoga. “We look forward to working hand-in-hand with the integrated marketing team to devise creative strategies and develop multimedia campaigns that are both highly effective and extremely efficient to manage.”
The first-of-its-kind partnership for Rodale will further advance Rodale’s creative and technical capabilities, enabling them to deliver integrated, cross-platform digital campaigns that generate results.
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About Rodale Inc. Rodale is a global media company with a heritage, mission, and authority dedicated to the health and wellness of the individual, community, and planet. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, e-commerce, direct-to-consumer, and video. The company publishes some of the best-known health and wellness lifestyle magazines, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, and Organic Gardening, and is one of the largest independent book publishers in the United States, with a collection of bestselling titles, including Al Gore’s Our Choice, Flat Belly Diet!, and Eat This, Not That! Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database. www.rodale.com
Zemoga is an award-winning digital innovation firm that specializes in the creation of meaningful and engaging interactive experiences and applications. With offices in the U.S. and Colombia, Zemoga empowers customers with groundbreaking solutions through a model that provides efficiencies at every level. Zemoga’s clients include Sears Holdings, HBO, Pfizer, Yahoo, Viacom, A&E Television Networks, Toyota, Continental Airlines and Pottery Barn. Learn more at www.zemoga.com.