Joint Venture Builds on Success from Fitness Channel “3V”
NEW YORK – July 11, 2012 – Rodale Inc., global healthy lifestyle publisher, and BermanBraun, an independent media company that creates cross-platform entertainment, today announced the launch of their second YouTube channel, Tasted, featuring fresh, fun and informative programming on all things food. Tasted brings viewers a start-to-finish perspective on food from the people that grow, cook and eat it, with helpful how-to cooking tips from food trucks to four-star hot-spots. The channel is a joint venture between Rodale and BermanBraun, launching on the heels of the success of their first channel, 3V, which has already reached over 1.2 million views.
Tasted merges Rodale’s expertise in the food industry with BermanBraun’s creation of compelling entertainment. Rodale has a strong food heritage, featuring popular recipe content across it’s award-winning media properties and publishing hundreds of best-selling food books and cookbooks from their books division, including: Alicia Silverstone’s The Kind Diet: A Simple Guide to Feeling Great, Losing Weight, and Saving the Planet, The Sweet Life from Top Chef Cheftestant Sam Talbot, Modern Hospitality from Master Chef winner Whitney Miller and Start Fresh from Food Network’s Tyler Florence.
“Tasted gives us a great new outlet to bring innovative and exciting food content to people who are passionate about what they eat and where it comes from,” said Maria Rodale, Chairman & CEO, Rodale Inc. “As a digital publisher, it is rewarding to create entertaining and engaging gourmet video content.”
“Creating video featuring the best in food and entertainment falls right into the sweet spot of both Rodale and BermanBraun,” said Gail Berman and Lloyd Braun of BermanBraun. “Audiences are hungry for more food content, and we’re poised to provide it through Tasted.”
Shows on Tasted will capture the nostalgia and passion of the craft, the lush visuals and rich sounds of a busy kitchen, and the intricacies of a meal that carries personal resonance for a chef. Programming already underway for Tasted includes:
· Cultural Kitchen: Highlights favorite or nostalgic dishes from popular food bloggers and chefs such as Four & Twenty Blackbirds, Top Chef Cheftestant Dale Talde, Luis Bollo and Maangchi.
· Dude Food: Dinosaur BBQ’s John Stage answers culinary questions from dudes everywhere, ranging from “how to impress a date” to “what to BBQ for vegetarians.”
· Amazing Food Tricks: Animated show featuring NY1’s Jill Urban with helpful tips on using food beyond sustenance, such as cleaning a microwave with a lemon or using bread to clean up broken glass.
· 7 Questions in the Kitchen: Highlights popular chefs and food experts answering questions from their very own kitchens for a sneak peak behind the scenes of great culinary artistry.
· Hot Guys in the Kitchen: Featuring attractive men giving simple kitchen tips, this show is as much about the “eye candy” as the information being presented.
· Why Would You Eat That: Blends history, cuisine, and just plain “gross foods” by scouring the globe for its weirdest delicacies and then trying to answer the question, “Why Would You Eat That?”
About Rodale Inc.: Rodale is a global lifestyle company with a mission to inspire and enable people to improve their lives and the world around them. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer and video. Rodale publishes some of the best-known health and wellness lifestyle magazines, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times and Organic Gardening, and is one of the largest independent book publishers in the United States with a collection of bestselling titles including Al Gore’s An Inconvenient Truth, The End of Overeating: Taking Control of the Insatiable American Appetite, Eat This, Not That! and Flat Belly Diet. The company is also widely regarded as a digital leader in the areas of health and fitness and has launched three digital properties—Fitbie.com and YouTube channels 3V and Tasted. Rodale continues to expand its reach through an ever growing list of award winning mobile applications and partnerships, and is a leader in direct-response marketing with more than 27 million active customers in its database. To learn more about Rodale, visit www.rodale.com.
About BermanBraun: BermanBraun is an independent media company with three divisions – television, feature film and digital – which create and exploit entertainment content and advertising solutions across all platforms throughout the world. The Santa Monica, CA based company, founded by principals Gail Berman and Lloyd Braun in 2007, has established strategic global alliances with a number of media companies throughout the industry, including NBC Universal Television, AOL, YouTube, Starcom Mediavest and Microsoft.
BermanBraun’s digital division has created and operates some of the most popular properties online. They include the celebrity news site WONDERWALL, which BermanBraun launched in partnership with Microsoft in February 2009. The site is the primary celebrity destination on the MSN network, and currently ranks first in engagement among all competitive sites in entertainment news. The site averages more than 15 million unique users per month.
In April 2010, BermanBraun launched GLO — a site created in partnership with MSN and Hearst. GLO features an innovative design that creates a unique “digital magazine” experience for women seeking style, beauty and lifestyle content. GLO averages over 5 million monthly uniques and currently ranks first in engagement among competitive sites in its fashion/beauty category. BermanBraun recently launched the sites MANDATORY, PAWNATION, and SKYE with AOL. BermanBraun also created and operates the sites WONDERWALL LATINO and POWERWALL. In April 2012, BermanBraun and Rodale Inc. launched “3V,” a YouTube channel featuring original fitness and healthy living video programming. BermanBraun will launch an additional YouTube channel later this year.
BermanBraun recently acquired Whiskey Media, CNET Founder Shelby Bonnie’s media and technology company based in San Francisco that has created a next generation publishing, data and social tools platform. BermanBraun recently launched its first site built on the Whiskey platform – TESTED WITH JAMIE AND ADAM. Jamie Hyneman and Adam Savage are the stars of the hit television show MYTHBUSTERS on Discovery Channel, and have a strategic alliance with BermanBraun to create television and digital content and brands. In May 2012, BermanBraun launched the online destination mom.me, an online destination for women with advice and inspiration at every step of the journey of motherhood.
In television, BermanBraun is producing the new series INFAMOUS (midseason on NBC), the series ALPHAS (currently airing on SyFy); JUNK GYPSIES (currently airing on HGTV); POLYAMORY (to air in 2012 on Showtime) and two additional new series to be produced with MythBusters stars Jamie Hyneman and Adam Savage for Discovery Channel. BermanBraun is also producing the pilot REWIND for SyFy. For further information on BermanBraun please go to bermanbraun.com.