Rodale to deliver video content across the SilverLine NOW network on the new “Runner’s World Channel”
Rodale Inc., the world’s leading healthy lifestyle media company, and SilverLine, the largest digital video publishing platform for endurance events, announced today a strategic partnership to deliver Runner’s World branded video content across the SilverLine NOW network.
As a part of the new partnership, a new “Runner’s World Channel” will deliver premium running content through SilverLine’s ever expanding network of endurance event partners across the United States. The new channel will host video training tips, race previews, inspirational stories and more from the experts at Runner’s World. Additionally, SilverLine’s event partners will benefit from an affiliate relationship with Rodale’s products and services.
“SilverLine is the only digital video publishing platform with a laser focus on the endurance sports industry. We are honored to partner with Runner’s World, the world’s leading running content provider, to expand the reach of their digital content through our network,” said SilverLine co-founder, Jayme Anne Goldberg. “Along with Rodale, SilverLine is fully committed to helping our event partners improve the athlete experience with premium video content and grow their businesses through new revenue models and digital strategies. As Rodale continues to invest in digital content we look forward to delivering their expertise to endurance athletes across the world.”
“We are excited to team up with SilverLine, which will help us connect the Runner’s World brand with an even broader racing audience,” said Beth Buehler, SVP of Digital Strategy and Operations for Rodale Inc. “This partnership will enable us to showcase our video offerings across new channels and networks, significantly expanding our reach in a digitally-forward and innovative way.”
“As competition increases for sponsorship support and runner participation, what SilverLine has created has come at a critical time. It gives race directors an edge to market our events more efficiently and to enhance the race experience for our participants,” said Dave McGillivray, DMSE Sports. “This new partnership between SilverLine and Rodale, through the launch of the new Runner’s World Channel, makes it easier for race directors to deliver more value to both our athletes and our sponsors.”
About Rodale Inc. Rodale Inc. is the global voice for health and wellness with a mission to inspire and enable people to improve their lives and the world around them. Through a broad portfolio of best-in-class brands, Rodale reaches more than 100 million people globally through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, social, and video. With 100 editions in 67 countries, Rodale publishes the largest, most established health and wellness lifestyle magazine brands, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, and Organic Gardening (which will relaunch as Rodale’s Organic Life this spring), and through Rodale Events, LLC, produces 25 branded events that draw more than 100,000 participants annually. As one of the largest independent book publishers in the world, Rodale has published more than 75 75 New York Times bestsellers, including Jessica Alba’s The Honest Life, Alicia Silverstone’s The Kind Diet, Michelle Davis and Matt Holloway’s Thug Kitchen, Dave Asprey’s The Bulletproof Diet, Former FDA Commissioner Dr. David Kessler’s The End of Overeating, VP Al Gore’s An Inconvenient Truth, Maria Rodale’s Organic Manifesto, and many more. A digital leader in the healthy living space with properties such as Rodale’s®, an e-tail store offering healthy products that nurture happiness, protect nature, and help people around the world, and online destinations such as Fitbie.com, Rodale News, and Rodale Wellness that reach over 2.5 million, the company continues to find new ways to connect with audiences across developing technologies. Rodale editors are fixtures on the national media circuit, appearing on television regularly as authorities on health and wellness. For more information, visit rodale.com and follow us at @RodaleInc.
About SilverLine SilverLine Global, Inc. is a digital video publishing and sponsorship platform for the endurance sports industry. The company’s platform connects endurance sports event directors and brands by providing a video distribution and advertising service for running, triathlon, cycling, and adventure racing industries. SilverLine enables events to create a custom video experience with engaging content and a platform for brands and sponsors to reach athletes and fans with targeted digital video. In addition, the company’s SilverLine NOW publishing network enables endurance sports events, product manufacturers, retailers, and content providers to benefit from advances in digital media technology. The company was founded in 2012 and is based in Philadelphia, Pennsylvania. For more information, contact firstname.lastname@example.org or SilverLineGloabalInc.com.