RODALE INC. ANNOUNCES ECO4 THE PLANETTM ENVIRONMENTAL PARTNERSHIP WITH NEWPAGE CORPORATION, RODALE INSTITUTE, AND THE APPALACHIAN TRAIL CONSERVANCY
Emmaus, PA and New York, February 16, 2010 – Rodale Inc., NewPage Corporation, Rodale Institute, and the Appalachian Trail Conservancy today announced eco4 the planetTM, a demonstration project through which approximately three thousand trees will be planted and organically grown at The Kellogg Conservation Center, a working farm adjacent to the world-renowned Appalachian National Scenic Trail. Additionally, twenty acres of soil will become healthier by being transitioned to organic methods, and local farmers with a vibrant Community Supported Agriculture (CSA) program will farm the land, utilizing the proven techniques of the Rodale Institute.
eco4 the planet will mirror the practices of Tree as a CropTM, the first partnership between Rodale Inc., NewPage Corporation, and the Rodale Institute, that was designed to educate farmers and small forest landowners about the environmental, social, and economic rewards of properly growing and harvesting trees by organic methods. Tree as a Crop was set in place to encourage the natural cycle of planting, harvesting, and replanting trees to be as routine a practice as is the production of other crops, and one that achieves bio-diversity, economic returns, and positive environmental change. At the Tree as a Crop site located at the Rodale Institute, local farmers and landowners can learn about tree maintenance and organic growing methods. Rodale has also partnered with the American Forest Foundation and will teach sustainable harvesting and proper certification of the trees.
“Our goal is for the Tree as a Crop program to be echoed in towns and farms across the country, and eco4 the planet is our first step in making this happen,” said Anita Patterson, VP, Green Culture Services at Rodale. “In many ways, this project represents a passing of the baton-from the Rodale Institute to a community along the Appalachian Trail that is already committed to agriculture, much of it organic. It’s a model we hope spreads across the country, and across the world.”
About Rodale Inc.
Rodale is a global media company with a heritage, mission, and authority dedicated to the health and wellness of the individual, community, and planet. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, e-commerce, direct-to-consumer, and video. The company publishes some of the best-known health and wellness lifestyle magazines, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, and Organic Gardening, and is the largest independent book publisher in the United States, with a collection of bestselling titles, including Al Gore’s Our Choice, Flat Belly Diet!, and Eat This, Not That! Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database. www.rodale.com
About NewPage Corporation
Headquartered in Miamisburg, Ohio, NewPage Corporation is the largest coated paper manufacturer in North America, based on production capacity, with $4.4 billion in net sales for the year ended December 31, 2008. The company’s product portfolio is the broadest in North America and includes coated freesheet, coated groundwood, supercalendered, newsprint and specialty papers. These papers are used for corporate collateral, commercial printing, magazines, catalogs, books, coupons, inserts, newspapers, packaging applications and direct mail advertising.
NewPage owns paper mills in Kentucky, Maine, Maryland, Michigan, Minnesota, Wisconsin and Nova Scotia, Canada. These mills have a total annual production capacity of approximately 4.4 million tons of paper, including approximately 3.2 million tons of coated paper, approximately 1.0 million tons of uncoated paper and approximately 200,000 tons of specialty paper.
For more information, please visit the Web site at www.NewPageCorp.com.
About Rodale Institute
Rodale Institute is a 501(c)(3) nonprofit that creates global solutions from the ground up. Founded in Kutztown, Pennsylvania, in 1947 by organic pioneer J.I. Rodale, the Institute’s soil scientists and a cooperating network of researchers have documented that organic farming techniques offer the best solution to global warming and famine prevention. Rodale Institute’s Farming Systems Trial® is the longest-running U.S. study comparing organic and conventional farming techniques, and is the basis for practical training of farmers around the world and for the collection of complex scientific data.
Rodale Institute’s findings are clear: A global organic transformation will mitigate greenhouse gas emissions in the atmosphere and restore soil fertility. Our mission: We improve the health and well-being of people and the planet.
About Appalachian Trail Conservancy
The Appalachian Trail Conservancy is a volunteer-based organization dedicated to the preservation and management of the natural, scenic, historic, and cultural resources associated with the Appalachian National Scenic Trail in order to provide primitive outdoor-recreation and educational opportunities for Trail visitors. To become a member, volunteer, or learn more, please visit us at www.appalachiantrail.org or contact us at 304.535.6331.
About Kellogg Conservation Center
The Appalachian Trail Conservancy’s Kellogg Conservation Center is located in Berkshire County, Massachusetts. It is a working farm adjacent to the world-renowned Appalachian National Scenic Trail. A local farmer engaged in Community Supported Agriculture (CSA) will farm the land, utilizing the proven techniques of the Rodale Institute. Three thousand trees (indigenous species of softwoods and hardwoods), including the American Chestnut, will be planted and grown organically. Existing field borders will be enhanced with trees and contribute additional carbon sequestration while maintaining habitat for birds and other wildlife. 20 acres of soil will undergo the conversion to organic methods. Education, interpretation and outreach programs will be developed where farmers and landowners will be encouraged to exchange ideas and share best practices.