Rodale Inc. Announces Key Appointments and New Organizational Structure

Adam Campbell Named Chief Content Officer
Ronan Gardiner Promoted to Chief Advertising Officer
Bill Strickland Appointed Group Editorial Director

New York, NY (March 8, 2017) — Rodale Inc. today announced a new organizational structure and several key appointments: Adam Campbell has been named chief content officer; Ronan Gardiner has been promoted to chief advertising officer; and Bill Strickland has been appointed group editorial director. The announcement was made by Rodale Chairman and CEO Maria Rodale.

“Our primary goal is to ensure that we are aligned for growth, collaboration, and efficiency,” said Maria Rodale. “With this new organization in place, we have unified processes and streamlined team structure to unlock fresh opportunities for innovation and long-term growth.”

Campbell assumes his role after having served for the past year as the VP and managing director of the Direct Response and Specials Department, where he has been instrumental in bringing a number of successful branded books, DVDs, and digital products to market. He was previously editor of and fitness director of Men’s Health, where he helped significantly grow the brand’s digital audience. He will continue to report to Maria Rodale.

“Quality content developed with integrity is a top priority and deserves to be guided across all platforms with a careful hand,” said Maria Rodale. “Widely respected as a strong leader and strategic thinker, Adam is invaluable to our team and the natural choice to help forward our content initiatives.”

In his expanded role, Campbell will retain oversight of the Direct Response team and will add management of Rodale Books, under Gail Gonzales, and Brand Editorial, under Bill Strickland.

With his promotion to group editorial director, Strickland will oversee all Brand Editorial teams.

The editors-in-chief, David Willey, Amy Keller-Laird, Barbara O’Dair, and Matt Bean, will report to Strickland, as will Heidi Cho on the digital side. Melanie Hansche will continue to report to Cho. Strickland assumes this role after having served as editor-in-chief of Bicycling since 2014, his second stint as editor-in-chief for the brand.

“A true company veteran who has been steeped in Rodale brands and culture for 23 years, Bill is an accomplished writer and author,” said Maria Rodale. “He is also a visionary, a well-respected manager who leads with the knowledge that our brands must continuously evolve to meet the needs and wants of our vast and diverse audiences.”

Leah Flickinger, Bicycling’s executive editor, has been named the interim lead editor at Bicycling.

Gardiner’s promotion to chief advertising officer is a new position for the company that will oversee an integrated group that focuses on print and digital advertising and marketing, domestic licensing, research, and events across all brands. He assumes the role after having most recently served as VP, publisher, and managing director at Men’s Health, where he helped drive advertising growth and brought some of the brand’s most notable campaigns and experiences to life, such as the Ultimate Men’s Health Guy Search.

Under the new structure, managing directors Laura Frerer-Schmidt, Zack Grice, Jessica Murphy, and Jeff Tkach will report to Gardiner, as will Corporate Sales, led by Renee Appelle, and Domestic Licensing. Gardiner will continue to report to Maria Rodale.

“Over the course of his 12 years at Rodale, Ronan has redefined success time and time again for the Men’s Health brand while playing an instrumental role in driving business growth across print, digital, and mobile platforms,” said Maria Rodale. “Ronan is a highly respected leader and team player who is ready to rethink and reinvigorate our advertising strategies.”

With the change in Gardiner’s role, Chris Peel has been appointed publisher of Men’s Health and will assume responsibility for the brand’s day-to-day operations and business objectives. Peel was named associate publisher of Men’s Health in 2016 after having previously served as the brand’s national advertising director. He will report to Gardiner.

“Respected by his peers and clients alike, Chris lives and breathes the Men’s Health brand and inspires his team to do the same,” said Gardiner. “His energy and collaborative spirit translates to the development of stellar campaigns and great relationships with clients, and I look forward to seeing him drive continued success.”

About Rodale Inc.

Rodale Inc. is a global health and wellness content company based in Emmaus, Pennsylvania, and New York, New York. Known for launching the organic movement in the U.S. in 1942, the company operates today with a mission to “inspire health, healing, happiness, and love in the world. Starting with you.” Home to a broad portfolio of best-in-class brands, Rodale engages more than 100 million people globally through an array of products and services that include magazines, books, online, mobile, e-commerce, direct-to-consumer, social, video, and events. With 100 editions in 67 countries, Rodale publishes the largest, most established health and wellness lifestyle brands, including Men’s HealthPreventionWomen’s HealthRunner’s WorldBicycling, and Rodale’s Organic Life. Rodale Books is the premier destination for wellness content with a purpose, publishing conversation-changing titles that include Jessica Alba’s The Honest Life, Alicia Silverstone’s The Kind Diet, former Vice President Al Gore’s An Inconvenient Truth, Starbucks CEO Howard Schultz’s Onward, Maria Rodale’s Organic Manifesto and Scratch, and Dave Asprey’s The Bulletproof Diet. The Rodale Books website,, is a content and community hub where visitors can find inspiration and information from the world’s top wellness experts. Rodale also produces numerous branded experiences that draw more than 100,000 participants annually. Rodale is a certified member of The Women’s Business Enterprise National Council (WBENC); has received numerous industry accolades, including spots on Folio’s Top Places to Work in Media and Greatist’s Healthiest Companies in America lists; and has also been recognized as one of the Top 100 Best Adoption Friendly Workplaces.

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