New digital platform to feature paid Rodale-branded online courses
Rodale Inc., the world’s leading healthy lifestyle media company, today announced the launch of Rodale U, the company’s newest digital offering, which features an immersive learning experience for consumers through paid online courses. Each class offering will be presented by one of the company’s portfolio of world-class brands, including Men’s Health, Women’s Health, Prevention, Runner’s World, Bicycling, and the forthcoming Rodale’s Organic Life.
Developed in partnership with Thought Industries, an online learning platform for enterprises with expertise in publishing, Rodale U will provide consumers with a fully integrated program that includes video, text, slideshows, audio, social and instructor interaction, quizzes and workbooks. Courses will be led by in-house experts and editors from the Rodale family of brands.
“The launch of Rodale U is consistent with our mission of helping our customers live healthier, happy lives through our great tools and content,” said Scott Schulman, Rodale Inc. President. “Collaborating with Thought Industries affords us the unique ability to optimize our trusted and authoritative brand content and package it in a new, learning-focused and goal-oriented online platform.”
Rodale U courses will be designed to be completed at an individual pace. Once purchased, the buyer will have lifetime access to its content.
“Over the past three years we have seen tremendous growth in consumer learning—a new segment of online learning and commerce, where individuals are turning to their trusted brands, such as Rodale, to improve their lives and careers.” said Barry Kelly, CEO of Thought Industries.
The online course offerings will span across Rodale’s field of expertise, including health, fitness, food, mind-body, relationship, and lifestyle-related categories.
The company will introduce 8-10 new courses throughout 2015. The first four offerings scheduled to launch include:
· “Lose Your Spare Tire” with Men’s Health (available now)
· “Run Your First Marathon” with Runner’s World (available now)
· “Bike Maintenance 101” with Bicycling(Mid-March)
· “Sugar Smart” with Rodale Books (Mid-April)
Course sign-ups are available at RodaleU.com. All course content is optimized for viewing on desktop, tablet, and mobile devices.
About Rodale Inc. Rodale Inc. is the global voice for health and wellness with a mission to inspire and enable people to improve their lives and the world around them. Through a broad portfolio of best-in-class brands, Rodale reaches more than 100 million people globally through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, social, and video. With 100 editions in 67 countries, Rodale publishes the largest, most established health and wellness lifestyle magazine brands, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, the forthcoming Rodale’s Organic Life and through Rodale Events, LLC, which produces 25 branded events that draw more than 100,000 participants annually. As one of the largest independent book publishers in the world, Rodale has published more than 75 New York Times bestsellers, including The Bulletproof Diet by Dave Asprey, Michelle Davis and Matt Holloway’s Thug Kitchen and The Honest Life by Jessica Alba. A digital leader in the healthy living space with properties such as EatClean, a vertical for those looking to improve their health through clean eating; Zelle, a running site for women; and Rodale’s®, a healthy lifestyle e-tail store, the company continues to find new ways to connect with audiences across developing technologies. Rodale editors are fixtures on the national media circuit, appearing on television regularly as authorities on health and wellness. For more information, visit rodale.com and follow us at @RodaleInc.
About Thought Industries. Thought Industries represents a new frontier in online learning with its comprehensive suite of enterprise-level learning delivery and monetization tools. A customizable white-label platform enables businesses and organizations to deliver engaging and fully-branded learning experiences to their B2C and B2B audiences. From creating online courses to managing an online learning business, the platform hosts a library of powerful, easy-to-use features that enable organizations to get to market quickly and cost-effectively. Follow us on Twitter and Facebook.