Rodale Inc. Announces Return of Women’s Health to Brazil

EMMAUS, Penn., NEW YORK, NY – October 7, 2016 –Rodale Inc., the world’s leading healthy, happy living company, announced the continued international expansion of Women’s Health, with a new edition launching: Women’s Health Brazil. Published by Rocky Mountain Editora, Women’s Health Brazil will launch with the October 2016 issue (on newsstands October 5th).

Women’s Health is a top circulation title in major global markets for a reason: we are serving the tremendous interest in healthy active living through content and experiences with style and substance,” said Rob Novick, Head of Global Business Development. “With the fitness market growing exponentially in Brazil, we are looking forward to working with Rocky Mountain to make Women’s Health the go-to resource for women’s lifestyle advice.”

The relaunch of Women’s Health in partnership with Rocky Mountain Editora expands Rodale Inc.’s relationship with the company, which also publishes the Runner’s World and Bicycling Brazil editions.

“We’re thrilled to continue the expansion of the Women’s Health brand globally by partnering with Rodale Inc. on the re-launch of Women’s Health Brazil,” said Andrea Estevam, Content Director of Rocky Mountain Editora. “Brazil is a flourishing market in the health and fitness space, with a vibrant community of women who can benefit greatly from the wellness and lifestyle content of the magazine.”

Women’s Health Brazil’s premier issue features cover star Sabrina Sato, TV host and comedian on Pânico na TV and an impressive line-up of advertisers that include Mizuno, Fila, Reebok, Roxy, The North Face, and Koleston (Wella).

The U.S. edition, led by Editor-in-Chief Amy Keller Laird and Managing Director Laura Frerer-Schmidt, launched in October 2005 and has quickly grown into a multimedia brand that includes branded books, mobile applications, and renowned events. The brand continues to post impressive circulation, advertising sales and digital growth. To date, the magazine is outpacing its previous year’s performance with pages and revenue up +2% and +7% respectively (Jan-Sept ’16). The magazine has received numerous industry accolades including the 2011 ASME National Magazine Award for General Excellence (Fashion, Service, and Lifestyle); nominations for an ASME in General Excellence in 2013 and 2014; four appearances on Adweek‘s annual Hot List; and was most recently named Adweek’s Hottest Health/Fitness Magazine and Reader’s Choice in 2015.

Women’s Health has launched 15 new international editions in the last four years. Now reaching a global audience of 32 million, Women’s Health is the fastest-growing international women’s magazine. Recent launches include the Middle East, Spain, Poland, Greece, Portugal, the Netherlands and Sweden. Women’s Health South Africa, Women’s Health Netherlands, and Women’s Health Australia were all named “Launch of the Year” in their respective markets.


About Rodale Inc. Rodale Inc. is an independent, healthy, happy living company based in Emmaus, Pennsylvania and New York, New York. Known for launching the organic movement in the U.S. in 1942, the company operates today with a mission to “inspire health, healing, happiness and love in the world. Starting with you.” Through a broad portfolio of best-in-class brands, Rodale reaches more than 100 million people globally through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, social, and video. With 100 editions in 67 countries, Rodale publishes the largest, most established health and wellness lifestyle brands, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Rodale’s Organic Life, and through Rodale Events, LLC, which produces 25 branded events that draw more than 100,000 participants annually. A digital leader in the healthy living space with properties such as EatClean, a vertical for those looking to improve their health through clean eating; Zelle, a running site for women; and Rodale’s®, a healthy lifestyle e-tail store, the company continues to find new ways to connect with audiences across developing technologies. Rodale editors are fixtures on the national media circuit, appearing on television regularly as authorities on health and wellness. For more information, visit and follow us at @RodaleInc.

Media Inquiries

Executive Director, Corporate Communications Katie Hunsberger 212-808-1372
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