Rodale Inc. Names David Zinczenko Editorial Director for Prevention and Organic Gardening brands

–Zinczenko to Continue Editorial Leadership for Men’s Health, Women’s Health–

New York, NY, July 19, 2011 – Rodale Inc. announced today that David Zinczenko has been promoted to Executive Vice President and Editorial Director for its Prevention and Organic Gardening brands, effective immediately. In addition to his new responsibilities, Zinczenko will continue to serve as Editor-in-Chief of Men’s Health and Editorial Director of Women’s Health.

“Dave is a gifted editor with an unrivaled track record in building global editorial brands,” said Rodale Chairman and CEO Maria Rodale, to whom Zinczenko will continue to report. “He has successfully built both Men’s Health and Women’s Health into two of the industry’s biggest international success stories over a relatively short period of time, while also identifying and building equally successful brand extensions with Eat This, Not That! and The Abs Diet.”

“His editorial vision, and unique understanding of the healthy lifestyle consumer, will be an invaluable resource to us as we grow these important brands across all platforms.”

In his new role, Zinczenko will oversee both print and online editorial for Prevention and Organic Gardening. Prevention Editor-in-Chief Diane Salvatore and Organic Gardening Editor-in-Chief Ethne Clarke will report to Zinczenko. Women’s Health VP/Editor-in-Chief Michele Promaulayko will continue to report to Zinczenko.

Zinczenko has served as Editor-in-Chief of Men’s Health since 2000, and has since helped build it into the largest men’s magazine brand in the world with editions in 40 countries. Men’s Health won the General Excellence award from the American Society of Magazine Editors in 2010, and the Personal Service award earlier this year.

Zinczenko added Editorial Director responsibilities for Women’s Health in 2008. After bringing on editor Michele Promaulayko, he oversaw a successful redesign that earned Women’s Health “Magazine of the Year” honors from Advertising Age in 2009, the number two spot on Adweek’s “Hot List” in 2010, and a General Excellence Award from the American Society of Magazine Editors this year. With Zinczenko at the helm, Women’s Health has grown globally to include distribution in 24 countries.

Under Zinczenko’s leadership, Menshealth.com has become one of the largest men’s sites on the web, with more than 5.4 million unique visitors a month and a record high of 6.1 million uniques in June (Source: Coremetrics). And Womenshealthmag.com is showing impressive growth, with more than 2.5 million unique visitors a month. In addition, Zinczenko oversees the recently formed Men’s Health/Women’s Health Books division, which has published four New York Times bestsellers so far in 2011.

Zinczenko is also the author of the best-selling The Abs Diet and Eat This, Not That! editorial franchises, each of which became perennial New York Times bestsellers. There are more than 7 million copies of the Eat This, Not That! series in print.

“I’m thrilled by the opportunity to lead Prevention into its next growth phase,” says Zinczenko. “At a time when health care eats up more than 17 percent of our country’s wealth, and more than 75 percent of our spending is on health issues that are preventable, America needs Prevention.”

“And as more and more consumers—especially women—are embracing the organic lifestyle, now is the time to expand the footprint of Organic Gardening and bring the merits of this long-standing brand to even more households.”

Zinczenko will oversee the company’s healthy lifestyle titles and David Willey will continue to lead the company’s sports enthusiast titles as SVP/Editor-in-Chief of Runner’s World and Editorial Director of Bicycling and Running Times. The titles are among the industry’s most respected vertical brands: Runner’s World has garnered twelve nominations from the American Society of Magazine Editors and received the award for General Excellence Online in 2008, in addition to placement on Adweek’s “Hot List” in 2010. Bicycling has also received numerous National Magazine Award nominations, taking home the Interactive Feature award in 2008 and the Public Interest award in 2009.

According to the most recent MRI study, Rodale titles are collectively reaching their highest audience ever, as well as posting gains in ad performance for the first half of 2011 versus the same period last year—up +3 percent in ad paging and +8 percent in ad revenue, according to PIB.

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About Rodale Inc.
Rodale is a global media company with a heritage, mission, and authority dedicated to the health and wellness of the individual, community, and planet. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, e-commerce, direct-to-consumer, and video. The company publishes some of the best-known health and wellness lifestyle magazines, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, and Organic Gardening, and is one of the largest independent book publishers in the United States, with a collection of bestselling titles, including Al Gore’s An Inconvenient Truth, The End of Overeating: Taking Control of the Insatiable American Appetite, and Flat Belly Diet! Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database. To learn more about Rodale, visit www.rodale.com.

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