Rodale Inc Names Diane Salvatore Editor-in-Chief of Prevention

Emmaus, PA and New York, August 5, 2010—Rodale Inc. today announced that Diane Salvatore has been named Editor-in-Chief of Prevention, effective August 9. Salvatore will report to Bill Stump, SVP/Editorial Director, Prevention, Organic Gardening, and Rodale.com, and will oversee all editorial operations for the magazine.

“Diane’s arrival marks an important inflection point for the Prevention brand, and I am tremendously excited about the future of the magazine—a publication that has, since its inception, provided groundbreaking, forward-thinking content that helps its readers stay ahead of the game when it comes to maintaining a healthy lifestyle,” said Stump. “Diane is a passionate journalist and experienced editor who, at her core, is a leader and conversation starter. She has a proven track record of infusing editorial products with voice and style, compelling content, and artful design that serve the reader at every turn of the page. Her enthusiasm and dedication to magazine editorial excellence is inspiring, and we are privileged to have her join our team.”

“As Editor-in-Chief, I am enormously proud and excited to continue Prevention’s legacy as a thought leader and agent of change,” said Salvatore. “Prevention readers are passionate about fitness, beauty, and food, making them the premier audience to have a robust relationship with when it comes to a healthy lifestyle—especially health advocacy, a passion of mine. I look forward to delivering a magazine that is dynamic, compelling, and engaging month after month, and am thrilled to have the full strength of Rodale’s multimedia expertise in health to platform from. I am honored to join the Prevention team at such an exciting moment for the brand.”

Prevention ad pages are up 11% through the September 2010 issue (the September 2010 issue is up over 16%). Earlier this summer, Prevention was included in a swift, elite group of magazines to launch on the iPad and currently has three well-performing iApps, with another on the way. Last week (Wednesday 7/28) marked the biggest day in Prevention.com site history in terms of unique visitors (435K) and page views (over 6MM). In 2009, nearly 50 million Prevention-branded products were sold, including magazines, SIPs, bookazines, iPhone applications, DVDs, online subscription services and branded books like the #1 New York Times best-selling Flat Belly Diet!

Previously, Salvatore was the Editor-in-Chief of Ladies’ Home Journal. She was also Director of Editorial Operations at Hearst Magazine Division; Editor-in-Chief of YM, Executive Director of Marie Claire; and Vice President and Publisher at Broadway Books/Random House. She was an ASME board member from 2008-2009, and has won several prestigious industry awards, including the Folio: 40, Industry Leaders with Impact recognition, the Folio Gold Eddie Award for Best Women’s Lifestyle Magazine, and the Athena Award for executing excellence in health journalism from Columbia University.

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About Rodale Inc.
Rodale is a global media company with a heritage, mission, and authority dedicated to the health and wellness of the individual, community, and planet. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, e-commerce, direct-to-consumer, and video. The company publishes some of the best-known health and wellness lifestyle magazines, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, and Organic Gardening, and is the largest independent book publisher in the United States, with a collection of bestselling titles, including Al Gore’s Our Choice, Flat Belly Diet!, and Eat This, Not That! Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database. www.rodale.com

About Prevention
Prevention is the #1 healthy lifestyle brand in the U.S., with a magazine audience of more than 10 million readers as well as the top online health magazine destination (www.prevention.com) with 2.6 million unique visitors each month, 22 million page views and 1.3 million in newsletter distribution. Prevention also publishes one-of-a-kind studies in the fields of beauty (Prevention Defy Your Age Beauty Report), food (Shopping for Health with the Food Marketing Institute) and healthcare (Consumer Reaction to DTC Advertising of Prescription Drugs).

Media Inquiries

Senior Director, Communications Bethridge Toovell Bethridge.Toovell@Rodale.com 212-573-0214
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