Rodale Inc., the world’s leading healthy lifestyle media company, announced today that Gail Gonzales has been named VP Associate Publisher, Trade Books effective June 15. In this position Gonzales will work to further develop Rodale’s publishing program, as well as new products and initiatives with current and perspective authors and brands; cultivate synergy with Rodale magazines, integrated marketing team, and direct-to-consumer books group; and work closely with Macmillan. Reporting to Gonzales will be the Sales and Marketing departments. Gonzales will report to Rodale Books SVP Publisher Mary Ann Naples.
Said Naples: “We are thrilled to welcome Gail to Rodale Books. Our core mission is helping people to improve their lives and the world around them. And our goal is to be the #1 publisher and consumer destination for books and products in this space. In order to do that we aim to think beyond publishing as usual—we’re committed to exploring new ways of marketing, connecting with consumers and working with authors. Gail’s wealth of experience and leadership at Hay House and most recently as Director of Integrated Marketing at S&S proves that she will be committed to envisioning and implementing out-of-the-box ideas and non-traditional methods to drive our business forward.”
“Rodale Books is laser-focused on putting out the best health and wellness content and products and I am incredibly excited to be joining Mary Ann and her team on their journey to deliver empowering and inspirational products to their customers.”
Most recently, Gonzales was Director of Integrated Marketing at Simon & Schuster, where she worked across the company on various initiatives, including the creation and launch of SimonSays, S&S’s online learning courses; producing on-air broadcast and streamed audio and video programming; launching thematic large-scale non-bookstore author events, and web-based live events; creating new opportunities for branding and alternative revenue streams; cultivating outside partnerships with parent company CBS and other entities to create unique programs that amplified multimedia marketing. Gonzales worked with authors and titles such as: Cary Elwes’ As You Wish, Bethenny Frankel’s I Suck At Relationships So You Don’t Have To, David Agus MD End of Illness and Short Guide To A Long Life, Eben Alexander’s Proof of Heaven, and Rachael Ray’s Week In A Day, among others. Prior to S&S, Gonzales was Marketing and Publicity Director at Hay House where she oversaw 15 web properties (ecommerce, content, author, blogger, and content verticals), email campaigns, and programming of unique online assets—Hay House Radio, live online events, and livestreaming of large-scale conferences. She developed and managed Loyalty VIP and affiliate program, live events, cruises and book launches for over 200 titles per year. While at Hay House, Gonzales also launched the self-publishing division, Balboa Press, with Author Solutions; developed the Hay House Booknook blogger program; and launched social media platforms for author brands and publishing brands. While at Hay House, Gonzales worked with such bestselling authors as Wayne Dyer, Kris, Carr, Louise Hay, Leeza Gibbons, Kris Carr, among many others.
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About Rodale Inc. Rodale Inc. is the global voice for health and wellness with a mission to inspire and enable people to improve their lives and the world around them. Through a broad portfolio of best-in-class brands, Rodale reaches more than 100 million people globally through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, social, and video. With 100 editions in 67 countries, Rodale publishes the largest, most established health and wellness lifestyle magazine brands, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, Rodale’s Organic Life, and through Rodale Events, LLC, which produces 25 branded events that draw more than 100,000 participants annually. As one of the largest independent book publishers in the world, Rodale has published more than 75 New York Times bestsellers, including The Bulletproof Diet by Dave Asprey, Michelle Davis and Matt Holloway’s Thug Kitchen and The Honest Life by Jessica Alba. A digital leader in the healthy living space with properties such as EatClean, a vertical for those looking to improve their health through clean eating; Zelle, a running site for women; and Rodale’s®, a healthy lifestyle e-tail store, the company continues to find new ways to connect with audiences across developing technologies. Rodale editors are fixtures on the national media circuit, appearing on television regularly as authorities on health and wellness. For more information, visit rodale.com and follow us at @RodaleInc.