Rodale Inc., the world’s leading healthy, happy living company, today announced that Gail Gonzales has been appointed VP/Publisher, Rodale Books, effective immediately. She will report to Chairman and CEO Maria Rodale. Gonzales succeeds SVP/Publisher, Mary Ann Naples, who was recently named VP/Publisher of Disney Book Group.
Gonzales joined Rodale Inc. in May 2015 as VP/Associate Publisher, Trade Books. In her new role, she will oversee Rodale’s trade publishing book operations, including editorial, marketing, and distribution channels. She will also collaborate with the Rodale portfolio of award-winning brands to translate their message and vision into successful books.
“I am so grateful to Mary Ann for leading Rodale Books the past three years with integrity, creativity and a passion for our mission,” said Maria Rodale. “Gail is perfectly poised to lead our talented team and continue to drive our business forward with her outstanding business acumen, bold approach and enthusiasm for our brands.”
As VP/Associate Publisher, Gonzales oversaw the Sales and Marketing departments and has been instrumental in further developing the Rodale publishing program, spearheading new products and initiatives with current and perspective authors and brands. She successfully cultivated synergy with the company’s portfolio of world-class lifestyle brands, integrated marketing team, and direct-to-consumer books groups while managing the company’s relationship with Macmillan, who distributes Rodale Books.
“It’s an amazing opportunity and I’m thrilled to be taking on this new role,” said Gonzales. “In today’s dynamic publishing landscape, Rodale has proven itself to be an industry leader at the forefront of redefining what it means to be a successful publisher. I’m looking forward to continuing to publish the biggest and best names in the wellness space and to creating even more inspiring and empowering products for our customers to engage with.”
Prior to joining Rodale, Gonzales was Director of Integrated Marketing at Simon & Schuster, where she worked across the company on various experiential initiatives, including the creation and launch of SimonSays, S&S’s online learning courses and the production of on-air broadcast and streamed audio and video programming. She was also instrumental in driving contemporary book marketing concepts, such as launching of thematic large-scale non-bookstore author events and web-based live events; creating new opportunities for branding and alternative revenue streams; and cultivating outside partnerships with parent company CBS and other entities to create unique programs that amplified multimedia marketing. Gonzales worked with authors and titles such as: Cary Elwes’ As You Wish, Bethenny Frankel’s I Suck at Relationships So You Don’t Have To, David Agus, MD End of Illness and Short Guide To A Long Life, Eben Alexander’s Proof of Heaven, and Rachael Ray’s Week In A Day, among others.
Prior to S&S, Gonzales was Marketing and Publicity Director at Hay House, where she oversaw 15 web properties (ecommerce, content, author, blogger, and content verticals), email campaigns, and the programming of unique online assets—Hay House Radio, live online events, and live streaming of large-scale conferences. While at Hay House, Gonzales also launched the self-publishing division, Balboa Press, with Author Solutions; developed the Hay House Booknook blogger program; and launched social media platforms for author brands and publishing brands.
About Rodale Inc.: Rodale Inc. is an independent, healthy, happy living company based in Emmaus, Pennsylvania and New York, New York. Known for launching the organic movement in the U.S. in 1942, the company operates today with a mission to “inspire health, healing, happiness and love in the world. Starting with you.” Through a broad portfolio of best-in-class brands, Rodale reaches more than 100 million people globally through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, social, and video. With 100 editions in 67 countries, Rodale publishes the largest, most established health and wellness lifestyle brands, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Rodale’s Organic Life, and through Rodale Events, LLC, which produces 25 branded events that draw more than 100,000 participants annually. A digital leader in the healthy living space with properties such as Eat Clean, a vertical for those looking to improve their health through clean eating; Zelle, a running site for women; Rodale U, the company’s new online learning platform, and Rodale’s®, a healthy lifestyle e-tail store, the company continues to find new ways to connect with audiences across developing technologies. Rodale editors are fixtures on the national media circuit, appearing on television regularly as authorities on health and wellness. For more information, visit rodale.com and follow us at @RodaleInc.
About Rodale Books:Rodale Books is a premier destination for the best in wellness content across multiple platforms. In addition to our award-winning, bestselling and cutting-edge books, we’ve recently launched Rodale Wellness, a content, community, and commerce site where visitors can find inspiration, life-changing products (including DVDs, e-course, and more), and access to the world’s best wellness influencers. Our diverse list reflects our mission—to inspire and enable people to improve their lives and the world around them. Among our authoritative, conversation-changing books are: Matt Holloway and Michelle Davis’s Thug Kitchen, Dave Asprey’s The Bulletproof Diet, Former FDA Commissioner Dr. David Kessler’s The End of Overeating, Jessica Alba’s The Honest Life, Alicia Silverstone’s The Kind Diet, VP Al Gore’s An Inconvenient Truth, Maria Rodale’s Organic Manifesto, and more. Among Rodale’s highly successful series are The South Beach Diet, Wheat Belly, as well as titles from our world-renown brands, including Prevention’s “Sugar Smart” books, Men’s Health and Women’s Health “Big Books”, Runner’s World cookbooks, and more. In addition to reaching customers through traditional retails channels, Rodale is an established leader in direct-response marketing with a reach of over 25 million online and off-line consumers.