Rodale Inc., the world’s leading healthy, happy living company, today announced that Melanie Hansche has been promoted to Editor-in-Chief of Rodale’s Organic Life. In her new role, she will oversee the editorial direction across all Organic Life brand platforms, including the magazine’s editorial, digital, and mobile presence.
Since joining Rodale in 2014 as Executive Director of Food Content & Strategy, Hansche has re-imagined several of the company’s key food platforms and initiatives, including the Rodale Recipe Finder, one of the most comprehensive sources of healthy recipe content online, and the Rodale Test Kitchen, where recipes and kitchen products are tested and reviewed for the company’s portfolio of magazines and books. She was most recently serving as the interim Editor-in-Chief of Rodale’s Organic Life.
“Melanie is a strong leader with a keen eye for vibrant design and compelling content,” said Chairman and CEO Maria Rodale. “Having worked very closely with her on my upcoming cookbook, Scratch, I am confident her inspiring vision and understanding of the Rodale’s Organic Life audience will enable her to take this brand to new heights.”
“I am thrilled to be joining such a positive and pioneering brand that’s all about offering readers inspiration and tools to living a happy, healthy life (aligned with a happy, healthy planet, no less),” said Hansche. “I’m looking forward to working with the team to bring our audience compelling, clever and sassy content in the organic space that’s practical, fun and a little forgiving—meeting them at whatever stage of their organic journey they might be on (fat, sugar and bacon included!).”
Prior to joining Rodale, Hansche was the managing editor of donna hay magazine, one of Australia’s most successful and recognized multi-platform food brands. During her time there, she played a key role in developing and executing the editorial direction and day-to-day operations of the multi-platform brand, leading to year-over-year print circulation growth and numerous industry accolades, including Food Magazine of the Year at the Australian Magazine Awards in 2012. During her tenure, Hansche also served as the editor of several of bestselling author Donna Hay’s cookbooks, including The New Classics, Fresh and Light, Simple Dinners, Fast, Fresh, Simple and Seasons. Prior to joining donna hay magazine, she covered food in various capacities: as a restaurant critic, radio presenter, editor and food writer for a range of publications, including Australia’s oldest and most established restaurant guide, Cheap Eats, to its most premium food magazine, Australian Gourmet Traveller.
Hansche’s appointment is effective immediately; she will split her time between the New York and Emmaus, PA, offices.
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About Rodale Inc.. Rodale Inc. is an independent, healthy, happy living company based in Emmaus, Pennsylvania and New York, New York. Known for launching the organic movement in the U.S. in 1942, the company operates today with a mission to “inspire health, healing, happiness and love in the world. Starting with you.” Through a broad portfolio of best-in-class brands, Rodale reaches more than 100 million people globally through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, social, and video. With 100 editions in 67 countries, Rodale publishes the largest, most established health and wellness lifestyle brands, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Rodale’s Organic Life, and through Rodale Events, LLC, which produces 25 branded events that draw more than 100,000 participants annually. A digital leader in the healthy living space with properties such as Eat Clean, a vertical for those looking to improve their health through clean eating; Zelle, a running site for women; and Rodale’s®, a healthy lifestyle e-tail store, the company continues to find new ways to connect with audiences across developing technologies. Rodale editors are fixtures on the national media circuit, appearing on television regularly as authorities on health and wellness. For more information, visit rodale.com and follow us at @RodaleInc.