Leading Australian Food Magazine Editor Appointed to Enhance Company’s Leadership Position
in Healthy Food Space and Develop Rodale-Branded Food Businesses
New York, NY – November 5, 2014 – Rodale Inc., the world’s leading healthy lifestyle company, has appointed Melanie Hansche to Executive Director of Food Content and Strategy, a new position for the company. The announcement was made today by Rodale Inc. Chairman and CEO Maria Rodale. Hansche will report to Rodale President Scott Schulman and work out of both Rodale’s New York and Emmaus offices, effective immediately.
In this role, Hansche—who was most recently the managing editor of one of Australia’s most successful and revered food publications, donna hay magazine—will maximize the company’s existing food assets and expand food content development for Rodale and its portfolio of world-class brands, Men’s Health, Women’s Health, Prevention, Runner’s World, Bicycling and Organic Gardening (which will relaunch as Rodale’s Organic Life in Spring 2015), and Rodale’s®, an e-tail store offering healthy products that nurture happiness, protect nature, and help people around the world.
“The Rodale mission has always been to help people improve their lives and the world around them; today, healthy and organic food is playing an increasingly important role in that mission for both our customers and the company,” said Maria Rodale. “We’re uniquely positioned to help our audiences better understand the benefits and pleasures of eating healthy food, and Melanie is the perfect leader for this growing focus at Rodale.”
Hansche will also create, develop, and oversee new lines of Rodale-branded food businesses that support the company’s core health tenets, including new digital and print offerings, mobile apps, licensed products, food-oriented live events, games, and online food courses.
Said Schulman, “Melanie’s enthusiasm for our brands and proven track record in the food space will enable us to leverage our food assets efficiently, effectively, and creatively across the company and develop new signature Rodale food properties for our audiences and advertisers.”
With a focus on healthy home cooking, emerging clean food trends, and cutting-edge nutrition science, Rodale, whose titles have garnered recognition by the James Beard Foundation and IACP, has established itself as an authoritative and trusted voice in the healthy and organic food space. A leading publisher of award-winning and critically acclaimed books on cooking, nutrition, and food-related topics by leaders in their fields—including Tyler Florence, the Beekman Boys, and Dr. William Davis—Rodale has published more than 40 New York Times bestselling healthy-living books since 2006. Rodale magazine brands have experienced significant growth in the food/beverage category with advertising pages up +13 percent collectively since 2012. During that same period, Rodale’s digital revenue for the food/beverage category has increased by +71% percent (Jan-October ’14 vs. ’12).
“Rodale brands already produce such incredible food content—I’m excited to be joining the Rodale family to help lead the charge on food and work with the brand teams to create the most inspiring, accessible, and engaging food content out there,” said Hansche. “I can’t wait to help establish Rodale as the market leader in natural, healthy, and organic recipes and help our readers make food choices that are wholesome, satisfying, and above all, completely delicious.”
Hansche, who has 15 years of experience in print and digital publishing and has specialized in food media for more than a decade, joined donna hay magazine in 2007 and played a key role in developing and executing the editorial direction and day-to-day operations of the multi-platform brand. For the past five years, donna hay magazine experienced year-over-year print circulation growth, produced its two highest-selling issues, embraced the new digital environment to become Australia’s #1 digital magazine app, and received numerous industry accolades, including Food Magazine of the Year at the Australian Magazine Awards in 2012. During her tenure, Hansche also served as the editor of several of bestselling author Donna Hay’s cookbooks, including The New Classics, Fresh and Light, Simple Dinners, Fast, Fresh, Simple and Seasons. Prior to joining donna hay magazine, she covered food in various capacities: as a restaurant critic, radio presenter, television researcher and food writer for a range of publications, including Australia’s oldest and most established restaurant guide, Cheap Eats, to its most premium food magazine, Australian Gourmet Traveller.
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About Rodale Inc. Rodale is the global voice for health and wellness with a mission to inspire and enable people to improve their lives and the world around them. Through a broad portfolio of best-in-class brands, Rodale reaches more than 100 million people globally through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, social, and video. With 100 editions in 67 countries, Rodale publishes the largest, most established health and wellness lifestyle magazine brands, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, and Organic Gardening, which will relaunch as Rodale’s Organic Life in 2015, and through Rodale Events, LLC, produces 25 branded events that draw more than 100,000 participants annually. As one of the largest independent book publishers in the world, Rodale has published more than 75 New York Times bestsellers, including An Inconvenient Truth, by Al Gore; The End of Overeating, by former FDA Commissioner Dr. David Kessler; and The Honest Life, by Jessica Alba. A digital leader in the healthy living space with properties such as Fitbie.com and Rodale’s®, an e-tail store offering healthy products that nurture happiness, protect nature, and help people around the world, the company continues to find new ways to connect with audiences across developing technologies. Rodale is an established leader in direct-response marketing with more than 60 million customers, and Rodale editors are fixtures on the national media circuit, appearing on television regularly as authorities on health and wellness. rodale.com.