Rodale Inc. today announced that Michael Lafavore is returning to the company in a new role as Editorial Director, reporting to Rodale President Scott Schulman.
As Editorial Director, Lafavore will focus initially on Men’s Health, the world’s largest men’s lifestyle brand, while also providing input and guidance to other Rodale brands. He will work closely with Men’s Health Editor-in-Chief Bill Phillips and VP/Publisher Ronan Gardiner to maximize growth opportunities for the world’s largest men’s magazine brand across all platforms.
Said Rodale Inc. President, Scott Schulman: “Mike is a highly regarded magazine and media veteran. His record of building global brands will be a valuable asset as we build on Rodale’s leadership in the healthy lifestyle space.”
During his tenure as editor-in-chief of Men’s Health (1988-2000), circulation grew from 100,000 to more than 1.5 million (now 1.8 million); he increased the publishing frequency from four to 10 times a year; and he helped launch the company’s first international editions in the UK, France, Germany, Australia, South Africa, Mexico and Russia.
Most recently, Lafavore was editorial director of Maxim and earlier held the same title at Meredith Publishing, overseeing magazines with a combined paid circulation of more than 14 million. He has also served as editor-in-chief of TV Guide and TVGuide.com, where he helped increase magazine renewals and online traffic and commerce.
As an editorial consultant, he has worked with a number of magazines and publishers, including National Geographic, National Geographic Traveler, Maxim, Popular Mechanics, The Sporting News, Car & Driver, Elle, Western Interiors & Design, and Hearst, Dennis Publishing UK, and Wenner Media.
His appointment is effective October 1 and he will be based in the company’s Emmaus, PA, office.
About Rodale Inc. Rodale Inc. is the global voice for health and wellness with a mission to inspire and enable people to improve their lives and the world around them. Through a broad portfolio of best-in-class brands, Rodale reaches more than 100 million people globally through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, social, and video. With 100 editions in 67 countries, Rodale publishes the largest, most established health and wellness lifestyle magazine brands, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, Rodale’s Organic Life, and through Rodale Events, LLC, which produces 25 branded events that draw more than 100,000 participants annually. As one of the largest independent book publishers in the world, Rodale has published more than 75 New York Times bestsellers, including The Bulletproof Diet by Dave Asprey, Michelle Davis and Matt Holloway’s Thug Kitchen and The Honest Life by Jessica Alba. A digital leader in the healthy living space with properties such as EatClean, a vertical for those looking to improve their health through clean eating; Zelle, a running site for women; and Rodale’s®, a healthy lifestyle e-tail store, the company continues to find new ways to connect with audiences across developing technologies. Rodale editors are fixtures on the national media circuit, appearing on television regularly as authorities on health and wellness. For more information, visit rodale.com and follow us at @RodaleInc.