NEW YORK (June 27, 2017) – Rodale Inc. today announced a new partnership with visual communications company Global Media Group to publish Men’s Health Portugal. The September 2017 edition, on newsstands August 29th, will be the first issue released under the partnership.
Launched in 2001, Men’s Health Portugal is the nation’s leading men’s magazine brand.
“Men’s Health Portugal is committed to innovating new content and exciting brand experiences for our audiences,” said Kevin LaBonge, Rodale’s executive director of Business Development and Global Licensing. “Men’s Health has been a part of Portuguese men’s lives since 2001 and our partnership with Global Media Group will allow us to further expand our reach into the digital space while maintaining the standard of editorial excellence our readers have come to expect from us.”
“We are delighted to partner with Rodale to continue to bring Men’s Health, the leading men’s active healthy living brand, to Portuguese audiences,” said José Carlos Lourenço, COO, Global Media Group. “Our 360-degree approach to media brand development and expertise in the Portuguese marketplace set us up to explore new content, events and platforms that will deepen both partner and consumer relationships with the brand.”
Men’s Health is the biggest men’s magazine brand in the world, with a global print and digital readership of 55 million across 40 editions in 64 countries.
Rodale Inc. is a global health and wellness content company based in Emmaus, Pennsylvania, and New York, New York. Known for launching the organic movement in the U.S. in 1942, the company operates today with a mission to “inspire health, healing, happiness, and love in the world. Starting with you.” Home to a broad portfolio of best-in-class brands, Rodale engages more than 100 million people globally through an array of products and services that include magazines, books, online, mobile, e-commerce, direct-to-consumer, social, video, and events. With 100 editions in 67 countries, Rodale publishes the largest, most established health and wellness lifestyle brands, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, and Rodale’s Organic Life. Rodale Books is the premier destination for wellness content with a purpose, publishing conversation-changing titles that include Jessica Alba’s The Honest Life, Alicia Silverstone’s The Kind Diet, former Vice President Al Gore’s An Inconvenient Truth, Starbucks CEO Howard Schultz’s Onward, Maria Rodale’s Organic Manifesto and Scratch, and Dave Asprey’s The Bulletproof Diet. The Rodale Books website, RodaleWellness.com, is a content and community hub where visitors can find inspiration and information from the world’s top wellness experts. Rodale also produces numerous branded experiences that draw more than 100,000 participants annually.