Rodale Inc. Posts Largest Audience In History

Men’s Health, Women’s Health and Runner’s World Continue to Exhibit Strong Growth

New York, NY – June 17, 2014 – The GfK MRI Spring 2014 data shows that Rodale Inc., the world’s largest health and wellness media company, has reached an all-time high gross readership. Reporting 37.7 million readers, 1.7 million more than a year ago, the company posted a 5% increase with Men’s Health, Women’s Health, Runner’s World and Bicycling all experiencing print audience gains. At 38.9 million, Rodale’s gross print and digital edition readership has also reached a record high, up 6% over 2013.

“Rodale titles continue to connect with new readers through market-leading content that inspires and informs—as a company, our audience growth rates are outperforming the market and several brands are now reaching their highest readership ever,” said Scott Schulman, Rodale Inc. President. “These results speak to the power of our brands, the passion of our customers and the strength of our print products in the market today.”

GfK MRI Spring 2014 gains include:

•   Bicycling: +3%

•  Men’s Health: +4%

•  Runner’s World: +13%

•   Women’s Health: +8%

About Rodale:
Rodale is the global voice for health and wellness with a mission to inspire and enable people to improve their lives and the world around them. Through a broad portfolio of best-in-class brands, Rodale reaches more than 100 million people globally through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, social, and video. With 100 editions in 67 countries, Rodale publishes the largest, most established health and wellness lifestyle magazine brands, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, and Organic Gardening, and through Rodale Events, LLC, produces 25 branded events that draw more than 100,000 participants annually. As one of the largest independent book publishers in the world, Rodale has published more than 75 New York Times bestsellers, including An Inconvenient Truth, by Al Gore; The End of Overeating, by former FDA Commissioner Dr. David Kessler; and The Honest Life, by Jessica Alba. A digital leader in the healthy living space with properties such as Fitbie.com and Rodale’s, a healthy lifestyle e-tail store for responsibly sourced products, the company continues to find new ways to connect with audiences across developing technologies. Rodale is an established leader in direct-response marketing with more than 60 million customers, and Rodale editors are fixtures on the national media circuit, appearing on television regularly as authorities on health and wellness. rodale.com

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