Emmaus, PA and New York, NY, Oct. 13, 2010 – Rodale Inc. has announced that Chris Lambiase has been promoted to SVP, Publishing Director, effective immediately. Lambiase will now oversee Rodale’s Sports Marketing & Events group, and will continue to lead all print and digital advertising sales and marketing efforts across Rodale sports titles, which include Runner’s World, Bicycling, Mountain Bike and Running Times magazines. He will report directly to EVP, Group Publisher Mary Murcko.
“Through Chris’ leadership, the Rodale sports titles have done an excellent job serving clients with total integrated solutions, reaching active, affluent customers through print, digital and event channels,” said Gregg Michaelson, President, Integrated Marketing & Sales and CMO of Rodale. “His overseeing our events group is a natural fit and will help fuel this growing category of our business even more.”
Under Lambiase’s leadership, ad pages are up through November at the Rodale sports titles, with the November 2010 issue of Runner’s World up 61% and Bicycling up 9.5% versus 2009. Runner’s World recently launched its first issue on the iPad – exclusively sponsored by Puma with digital and video ads – while the Runner’s World Challenge, presented by Saucony, has been expanded from one to four races. At Bicycling, MetLife returned for a second year to sponsor Bicycling’s “BikeTown USA” program. At both brands, new automotive advertisers and an increase in frequency with endemic advertisers have fueled growth.
Lambiase, who joined Rodale in 2004 as the publisher for Bicycling, was promoted to Vice President and Publisher in 2006 and served as VP and Group Publisher, Running and Cycling, since 2008.
About Rodale Inc.
Rodale is a global media company with a heritage, mission, and authority dedicated to the health and wellness of the individual, community, and planet. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, e-commerce, direct-to-consumer, and video. The company publishes some of the best-known health and wellness lifestyle magazines, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, and Organic Gardening, and is the largest independent book publisher in the United States, with a collection of bestselling titles, including Al Gore’s Our Choice, Flat Belly Diet!, and Eat This, Not That! Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database. www.rodale.com
As the world’s largest bicycling magazine, Rodale Inc.’s Bicycling is the voice of cycling, providing the stories on the personalities, trends, and techniques behind the sport. Appealing to readers of every ability and interest level, the magazine features expert reviews of the latest equipment as well as training and fitness tips. Published 11 times a year, Bicycling is the magazine for the athlete for whom the bicycle is the centerpiece of an active lifestyle. For more information, please go to www.bicycling.com.
About Runner’s World
Recognized as the worldwide authority on running information, the mission of Rodale’s Runner’s World is to inform, advise, and motivate runners of all ages and abilities. Runner’s World, published by Rodale, aims to help runners achieve their personal health, fitness, and performance goals, and to inspire them with vivid, memorable storytelling. Currently Runner’s World publishes 14 international editions. Runner’s World’s award-winning companion Web site, www.runnersworld.com, is the largest running community on the Internet, featuring interactive, searchable, and targeted content for runners of all ages and abilities.