New York, NY, October 13, 2010—Rodale Inc has announced that Eric Johnson has been promoted to VP, Group Marketing Director, effective immediately. Johnson will now be responsible for creating advertising and marketing platforms across all Rodale brands, including Men’s Health, Prevention, Women’s Health, Runner’s World, Running Times, Bicycling, Mountain Bike, and Organic Gardening. Johnson will report to Murcko, EVP, Group Publisher.
“Eric has done an exceptional job leading the marketing efforts across several titles at Rodale, including Prevention, Women’s Health, and Organic Gardening,” said Murcko. “This experience, his creativity, and his strength in developing highly effective marketing programs will be a tremendous asset to all our brands.”
Johnson joined Rodale in 2006 as Executive Director, Creative Services and Marketing at Women’s Health. He served as Associate Publisher-Marketing, Women’s Health and was, most recently, AVP/Associate Publisher-Marketing at Prevention and Organic Gardening.
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About Rodale Inc.
Rodale is a global media company with a heritage, mission, and authority dedicated to the health and wellness of the individual, community, and planet. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, e-commerce, direct-to-consumer, and video. The company publishes some of the best-known health and wellness lifestyle magazines, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, and Organic Gardening, and is the largest independent book publisher in the United States, with a collection of bestselling titles, including Al Gore’s Our Choice, Flat Belly Diet!, and Eat This, Not That! Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database. www.rodale.com