-Michaelson will lead an integrated team that includes consumer marketing, advertising, custom publishing, and all business and market intelligence assets-
-Rodale announces promotions for key members of the company’s management team across editorial, operations, IT, finance, communications, legal, human resources, and facilities-
New York, NY, December 15 – Rodale Inc. today announced that Gregg Michaelson has been promoted to President, Integrated Marketing & Sales, and Chief Marketing Officer from his previous position as EVP, Customer Marketing. In this new role, Michaelson will lead an integrated team that includes his current Consumer Marketing group, as well as print and digital advertising sales and marketing, events, custom publishing, and all business and market intelligence assets. Jack Essig, SVP/Publisher, Men’s Health/Women’s Health; Mary Murcko, SVP/Publisher, Prevention and Organic Gardening; Chris Lambiase, VP/Publisher, Running & Cycling; Val Valente, SVP/Publishing Director, Custom Publishing; Angus Macaulay, VP, Sports Marketing and Events; David Kang, SVP/General Manager, Rodale.com; Fotoulla Euripidou, VP, Consumer Insights; and Lynn Canning, AVP, Senior Group Research Director, will now report to Michaelson.
“A smart strategist and great tactician, Gregg has built a powerful team that has driven intelligent growth of our consumer business,” said Rodale Chairman and CEO Maria Rodale. “By creating this collaborative group under Gregg’s able leadership, we will be able to connect Rodale’s media touch points with all the powerful capabilities we have on the consumer side, including research, circulation, retail, customer relationship management, and our customer database.”
Michaelson joined Rodale in 2001 as Vice President of Book Marketing, where he led the company’s transition to a multichannel approach for the direct-response marketing of magazines and books, leveraging key Rodale brands such as Prevention, Men’s Health, and The South Beach Diet. In 2007, he was promoted to EVP, Rodale Direct, and in 2008 was named EVP, Customer Marketing. Recent achievements for the Customer Marketing group under Michaelson’s leadership include Men’s Health and Women’s Health earning the #1 and #2 spots, respectively, on Cappell’s Circulation Report for top performers in 2008, record online book sales in excess of 1 million units in 2009, and the continued success of Rodale’s paid online content properties, such as the Biggest Loser Club.
“I’m excited to create this new organization at the heart of Rodale,” said Michaelson. “The Integrated Marketing & Sales group will continue to bring the company’s assets to bear for clients and key partners who know that no one is better than Rodale at reaching people who care deeply about health, wellness, fitness, nutrition, organics, and the environment. That kind of integrated approach is what advertisers, partners, and our customers expect. Our advertising sales and marketing team is already delivering some of these solutions-for example, through the Men’s Health integrated campaign for Campbell’s Chunky Soup, which included custom print and digital properties, in-book advertorials, and social media elements. And our partnership with ‘The Biggest Loser’ leverages our online premium content capabilities, our best-in-class book publishing program, our substantial single-copy and retail footprint, and, of course Rodale’s 25 million-strong customer database and proprietary CRM system-all to drive tune-in, brand awareness, and revenues for this hit NBC television show. Our publishing teams will continue to provide unmatched services and exclusive assets only available at Rodale, meeting the current and future needs of our clients. And now, through the Integrated Marketing & Sales group, they will be able to seamlessly create and execute these programs on a much bigger scale.”
Rodale also made a number of other organizational changes, including the following:
“These editorial changes will allow the brands to share best practices and resources, drive profitability, and create clear lines of accountability and responsibility,” said Rodale.
IT, Operations & Creative Services
Legal, Human Resources & Green Culture Services
About Rodale Inc.
Rodale is a global media company with a heritage, mission, and authority dedicated to the health and wellness of the individual, community, and planet. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, e-commerce, direct-to-consumer, and video. The company publishes some of the best-known health and wellness lifestyle magazines, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, Mountain Bike, and Organic Gardening, and is the largest independent book publisher in the United States, with a collection of best-selling titles, including Al Gore’s Our Choice, Flat Belly Diet!, and Eat This, Not That! Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database. www.rodale.com