July 26, 2017 (New York, NY) — Rodale Inc., the global health and wellness content company, announced that Heidi Cho has been promoted to V.P., Head of Digital. In this role, Cho will be responsible for the business leadership of Rodale digital products, including websites and mobile applications. The announcement was made by Chief Operating Officer Beth Buehler, to whom she will report.
Cho will oversee a team focused on monetizing digital opportunities through advertising, circulation, e-commerce, and integrated partnership deals while working in close collaboration with the editorial, sales, technology and marketing functions across all Rodale brands.
“Heidi has demonstrated an incredible talent for building digital audiences and optimizing user experience for monetization; she is seen as a leader across all functions of the organization” said COO Beth Buehler. “Her expertise will be invaluable as she sets even more aggressive goals for continued audience growth and teams up with our brands to develop content strategies that create exceptional user and advertiser experiences.”
Most recently Cho served as V.P. of Digital Content, overseeing Rodale brand sites and social media networks, and previously spent time as the Digital Director of Prevention and Rodale’s Organic Life. Prior to joining Rodale in 2014, she was the Director of Content for the women’s lifestyle vertical at Hearst Digital Media, overseeing digital content for Good Housekeeping, Country Living, Woman’s Day, and Redbook. While at Hearst, she also managed native advertising content programs across the company’s digital network of 18 sites, including ELLE, Esquire, Harper’s Bazaar, and Cosmopolitan. She started her publishing career at Martha Stewart Living Omnimedia, where she contributed to a number of the company’s titles, including the flagship magazine, Martha Stewart Living.
Rodale Inc. is a global health and wellness content company based in Emmaus, Pennsylvania, and New York, New York. Known for launching the organic movement in the U.S. in 1942, the company operates today with a mission to “inspire health, healing, happiness, and love in the world. Starting with you.” Home to a broad portfolio of best-in-class brands, Rodale engages more than 100 million people globally through an array of products and services that include magazines, books, online, mobile, e-commerce, direct-to-consumer, social, video, and events. With 100 editions in 67 countries, Rodale publishes the largest, most established health and wellness lifestyle brands, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, and Rodale’s Organic Life. Rodale Books is the premier destination for wellness content with a purpose, publishing conversation-changing titles that include Jessica Alba’s The Honest Life, Alicia Silverstone’s The Kind Diet, former Vice President Al Gore’s An Inconvenient Truth, Starbucks CEO Howard Schultz’s Onward, Maria Rodale’s Organic Manifesto and Scratch, and Dave Asprey’s The Bulletproof Diet. The Rodale Books website, RodaleWellness.com, is a content and community hub where visitors can find inspiration and information from the world’s top wellness experts. Rodale also produces numerous branded experiences that draw more than 100,000 participants annually.