Brand to Unveil Bold New Editorial Vision
Rodale Inc. today announced that the company’s pioneering brand, Prevention magazine, will move to an ad-free business model for its print editions. The change will be effective with the July 2016 issue to coincide with the launch of a bold new editorial vision for the world’s most established and original healthy lifestyle brand.
As a new premium product, Prevention will be a magazine that today’s health-minded consumer wants, needs and will pay for; an authoritative and trusted source that breaks through the clutter and empowers people with the information they need to make decisions when it comes to personal or family health.
Rodale Inc. Chairman and CEO Maria Rodale said: “We are universally connected by our pursuit of a most precious gift: good health. Yet the U.S. healthcare system consistently underperforms when compared to other nations and people continue to search for solutions to finding true health. More than ever, there is a need for a credible source of information that covers all aspects of what it means to be happy and healthy and provides the objective tools to navigate what has become an increasingly complex healthcare landscape.”
Rodale Inc. Editorial Director Mike Lafavore said: “Our readers are more involved in their health planning and management than ever before. With this shift in our editorial direction, we are ushering in a new era in health journalism by delivering a magazine that will educate, inform and enable readers to be more in control of their health and wellness. Unfiltered in its reporting, it will motivate people to better advocate for their health.”
The new Prevention will still feature nutrition and fitness advice, essential health and wellness tips and the tools and information for a healthy body, happy mind, and deeply satisfying life.
The latest MM360 report shows Prevention up +19% year-to-date through December.
The tablet-size magazine currently commands a premium price of $24 for an annual subscription – an industry high that exceeds many other monthly magazines; that price will increase with the launch of the new magazine. The new Prevention will hit newsstands on June 14 with a single copy price of $4.99 (up from its current price of $3.99).
Prevention.com, which had 7.5 million unique visitors in December, will continue to feature health and wellness content and will continue with a primarily ad supported model. In June, Prevention.com will have an expanded set of paid content offerings that will enable subscribers to digitally access articles from the new magazine.
About Rodale Inc.: Rodale Inc. is an independent, healthy, happy living company based in Emmaus, Pennsylvania and New York, New York. Known for launching the organic movement in the U.S. in 1942, the company operates today with a mission to “inspire health, healing, happiness and love in the world. Starting with you.” Through a broad portfolio of best-in-class brands, Rodale reaches more than 100 million people globally through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, social, and video. With 100 editions in 67 countries, Rodale publishes the largest, most established health and wellness lifestyle brands, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Rodale’s Organic Life, and through Rodale Events, LLC, which produces 25 branded events that draw more than 100,000 participants annually. A digital leader in the healthy living space with properties such as Eat Clean, a vertical for those looking to improve their health through clean eating; Zelle, a running site for women; Rodale U, the company’s new online learning platform, and Rodale’s®, a healthy lifestyle e-tail store, the company continues to find new ways to connect with audiences across developing technologies. Rodale editors are fixtures on the national media circuit, appearing on television regularly as authorities on health and wellness. For more information, visit rodale.com and follow us at @RodaleInc.