Rodale Inc., the world’s leading healthy lifestyle media company, has signed with United Talent Agency (UTA), it was announced today by Rodale Inc. President, Scott Schulman.
Under the deal, which marks the first Hollywood agency representation for Rodale, UTA will work alongside the media company to create scripted and unscripted programming opportunities across all media platforms.
“For more than 70 years, Rodale has been creating the most engaging and inspiring content on all aspects of a healthy lifestyle—in food, fitness, relationships, adventure, recreation and other areas,” said Schulman. “Teaming up with UTA is a natural next step as we extend our great brands and stories into television programming that entertains, motivates and improves the lives of audiences.”
UTA will work with Rodale’s portfolio of world-class titles and franchises which include Prevention, Men’s Health, Women’s Health, Runner’s World, Bicycling and Rodale’s Organic Life to expand the reach of the brands to a broader audience.
“We are thrilled to be working with Rodale Inc. to connect their exceptional content and trusted brands to consumers in new and innovative ways,” said Nancy Gates, UTA partner.
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About Rodale Inc. Rodale Inc. is the global voice for health and wellness with a mission to inspire and enable people to improve their lives and the world around them. Through a broad portfolio of best-in-class brands, Rodale reaches more than 100 million people globally through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, social, and video. With 100 editions in 67 countries, Rodale publishes the largest, most established health and wellness lifestyle magazine brands, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, Rodale’s Organic Life, and through Rodale Events, LLC, which produces 25 branded events that draw more than 100,000 participants annually. As one of the largest independent book publishers in the world, Rodale has published more than 75 New York Times bestsellers, including The Bulletproof Diet by Dave Asprey, Michelle Davis and Matt Holloway’s Thug Kitchen and The Honest Life by Jessica Alba. A digital leader in the healthy living space with properties such as EatClean, a vertical for those looking to improve their health through clean eating; Zelle, a running site for women; and Rodale’s®, a healthy lifestyle e-tail store, the company continues to find new ways to connect with audiences across developing technologies. Rodale editors are fixtures on the national media circuit, appearing on television regularly as authorities on health and wellness. For more information, visit rodale.com and follow us at @RodaleInc.
About United Talent Agency. United Talent Agency is a premier talent and literary agency representing many of the world’s most acclaimed figures in every new and emerging area of entertainment and media, including motion pictures, television, digital, broadcast news, theatre, video games, books, music, fine art and live entertainment. The agency is also globally recognized in the areas of film finance, film packaging, branding, licensing, endorsements and representation of production talent. UTA additionally provides corporate consulting, venture funding and strategic advisory services to companies ranging from start-ups to Fortune 500 companies. UTA operates the brand strategy agency UTA Brand Studio and owns market-leading broadcast news agency Bienstock. UTA founded and co-owns leading integrated marketing firm United Entertainment Group, A DJE Company, which focuses on branded entertainment for major consumer brands.