Multi-Brand Partnership to Kick Off with Men’s Health
Rodale Inc., the world’s leading healthy lifestyle media company, is teaming up with Chef’d, the gourmet meal kit delivery service, to offer a selection of branded a la carte meals and meal plan options that stretch across Rodale’s portfolio of brands, including Men’s Health, Women’s Health, Prevention, Runner’s World, Bicycling and Rodale’s Organic Life.
The partnership, which marks the first between Chef’d and a major media company, is launching during National Men’s Health Week (June 15-21) with a selection of customized Men’s Health meals. The recipe kits serve as the ultimate guide to crafting easy, delicious meals at home and were created under the direction of Men’s Health Food and Nutrition Editor Paul Kita, a James Beard Award-winning editor and author of the “Guy Gourmet” cookbook and popular blog of the same name. Offerings from the other Rodale brands will be available beginning in July.
“Consumer interest in healthy eating continues to explode and there is a growing demand for this kind of service,” said Rob Novick, SVP International Business Development & Partnerships for Rodale Inc. “Helping people lead healthier lifestyles is core to Rodale’s mission and this product line is the first of many new and exciting ways we will be bringing our brands to life through smart partnerships.”
Fresh, pre-portioned ingredients and recipes for five gourmet dishes from Men’s Health will be available nationwide beginning June 16. Selected for seasoned cooks and beginners alike, the offerings from Men’s Health were created to satisfy hunger with nutrient-packed, soul-satisfying ingredients. Featured meals include:
· General Tso’s Chicken with Broccoli
· Ancho, Beef, and Bulgur Chili
· Grilled Fish Tacos with Chipotle Crema, Sautéed Corn & Cherry Tomatoes
· Steak Au Poivre with Roast Potatoes and Green Beans
· Chili-Mango Chicken with Scallion Quinoa
To order, customers simply visit MensHealth.com/Chefd. All Chef’d offerings are available for delivery within 1-2 days of placing an order as late as 6pm EST, five days a week, Tuesday – Saturday. Each insulated box includes fresh, pre-portioned, high quality ingredients for 2 or 4 diners, a step-by-step recipe card with visuals, calorie information, spice level, common allergens, and a suggestion for the perfect beer or wine pairing. There is a dish for every skill level, and customers are invited to create traditional meals or try a recipe with unfamiliar or hard to find ingredients. By offering fresh, pre-portioned ingredients, Chef’d helps consumers create better meals, eliminate food waste, and save on overall grocery costs, all without the hassle of subscription or membership fees.
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About Rodale Inc. Rodale Inc. is the global voice for health and wellness with a mission to inspire and enable people to improve their lives and the world around them. Through a broad portfolio of best-in-class brands, Rodale reaches more than 100 million people globally through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, social, and video. With 100 editions in 67 countries, Rodale publishes the largest, most established health and wellness lifestyle magazine brands, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, Rodale’s Organic Life, and through Rodale Events, LLC, which produces 25 branded events that draw more than 100,000 participants annually. As one of the largest independent book publishers in the world, Rodale has published more than 75 New York Times bestsellers, including The Bulletproof Diet by Dave Asprey, Michelle Davis and Matt Holloway’s Thug Kitchen and The Honest Life by Jessica Alba. A digital leader in the healthy living space with properties such as EatClean, a vertical for those looking to improve their health through clean eating; Zelle, a running site for women; and Rodale’s®, a healthy lifestyle e-tail store, the company continues to find new ways to connect with audiences across developing technologies. Rodale editors are fixtures on the national media circuit, appearing on television regularly as authorities on health and wellness. For more information, visit rodale.com and follow us at @RodaleInc.
About Chef’d: Chef’d is the first and only meal store delivering fresh, high quality ingredients, pre-portioned for recipes created by top chefs, culinary influencers and leading lifestyle media brands. Launched in April of 2015, Chef’d is focused on helping consumers create better meals, eliminate food waste, and save on overall grocery costs, all without the hassle of subscription or membership fees. Chef’d offers the only always-on recipe collection, enabling consumers to return again and again to order their favorite meals from partners including Men’s Health, Pure Wow, Paleo Magazine, and Vegetarian Times and renowned chefs. Headquartered in El Segundo, California Chef’d delivers nationwide. For more information please visit Chefd.com.