New Look To Roll Out Across All Rodale Inc. Digital Properties
NEW YORK & LONDON, February 23, 2015: Rodale Inc., the world’s leading healthy lifestyle media company, today revealed a new look for Prevention.com, the first of the company’s digital properties to undergo a major redesign. The announcement marks the beginning of an exclusive, multi-year agreement with Outbrain, the world’s largest content discovery platform that will see Rodale integrate Outbrain’s proprietary content recommendation technology to enhance the user experience and seamlessly surface content across the company’s digital properties, including desktop, mobile and smartphone.
For the relaunch of the Prevention site, which reached more than 12 million unique visitors in January, Rodale collaborated with Outbrain on layout testing and design to improve the mobile experience, personalization and engagement in a new streamlined and clutter-free environment. The new format is part of a digital transformation strategy that will soon be deployed across Rodale Inc.’s portfolio of world-class brands, to include Men’s Health, Women’s Health, Runner’s World, Bicycling, and the forthcoming Rodale’s Organic Life.
“We are excited to unveil the new Prevention.com design and to extend our relationship with Outbrain,” said Beth Buehler, SVP Digital Operations & Strategy for Rodale Inc. “As we pursue an aggressive digital strategy, launching new products and producing more content across our brands, Outbrain’s leading platform and innovative new products will enable us to provide an increasingly personalized experience to our users.”
The partnership is expected to generate meaningful revenue for Rodale, which currently boasts a combined digital audience of more than more than 50 million unique users per month. .
“Outbrain has built a solid relationship with Rodale, whose brands are known for delivering quality healthy lifestyle content that inspires a highly desirable and engaged audience,” added Josh Feller, SVP of Global Business Development at Outbrain. “Combining their content assets with our technological innovation and ability to monetize will enable us to drive a significant transformation of their digital business in 2015.” .
About Rodale Inc. Rodale Inc. is the global voice for health and wellness with a mission to inspire and enable people to improve their lives and the world around them. Through a broad portfolio of best-in-class brands, Rodale reaches more than 100 million people globally through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, social, and video. With 100 editions in 67 countries, Rodale publishes the largest, most established health and wellness lifestyle magazine brands, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, the forthcoming Rodale’s Organic Life and through Rodale Events, LLC, which produces 25 branded events that draw more than 100,000 participants annually. As one of the largest independent book publishers in the world, Rodale has published more than 75 New York Times bestsellers, including The Bulletproof Diet by Dave Asprey, Michelle Davis and Matt Holloway’s Thug Kitchen, and The Honest Life by Jessica Alba. A digital leader in the healthy living space with properties such as EatClean, a vertical for those looking to improve their health through clean eating; Zelle, a running site for women; and Rodale’s®, a healthy lifestyle e-tail store, the company continues to find new ways to connect with audiences across developing technologies. Rodale editors are fixtures on the national media circuit, appearing on television regularly as authorities on health and wellness. For more information, visit rodale.com and follow us at @RodaleInc.
About Outbrain. Outbrain is the world’s largest content discovery platform, bringing personalized, relevant online, mobile and video content to audiences while helping publishers understand their audiences through data. Outbrain serves over 190 billion personalized content recommendations every month and reaches over 562 million unique visitors from across the globe. Outbrain’s expansion to some of the web’s largest global properties is a reflection of its rapid growth and its successful innovations in supporting a new era of digital publishing. Top-tier premium publishers that currently leverage the Outbrain platform include: CNN, ESPN, Le Monde, Fox News, The Guardian, Slate, The Telegraph, New York Post, Times of India, Sky News, TF1, Webedia, Condé Nast, Orange and L’Equipe. Founded in 2006, the company is headquartered in New York with a presence in a growing number of locations globally, including the U.S., UK, Israel, Singapore, Japan and Australia. Follow @Outbrain on Twitter.