FOR IMMEDIATE RELEASE
RODALE LAUNCHES WOMEN’S HEALTH CHINA AND WOMEN’S HEALTH PHILIPPINES
–Two Key Asian Markets Expand Women’s Health‘s Footprint To Ten Editions Worldwide–
New York, NY, April 22, 2009 — Rodale Inc. today announced the launch of Women’s Health China and Women’s Health Philippines. Under a licensing agreement with Titan Media, China’s leading sports publisher, Women’s Health China has launched with the April issue. Women’s Health Philippines has also launched with the April issue under a licensing agreement with Summit Media, the leading magazine publisher in the country and publisher of Men’s Health Philippines. Today’s announcement brings the number of global Women’s Health editions to ten.
“As the population of health-minded women continues to grow in Asia, we feel there is no better time to launch Women’s Health in these two markets,” said Michelle Meyercord, SVP, Rodale International. “China and the Philippines stand out in Asia as having significant growth potential for this brand, and our research has shown that there is a real hunger for smart, credible health content. We are confident that our service journalism approach will resonate well in these markets, and we are thrilled to expand the Women’s Health footprint with our partners at Titan Media and Summit Media.”
Titan Media (http://www.titan24.com/) is home to Titan Sports, the highest circulation sports newspaper in China, as well as well-known sporting magazines such as Soccer Weekly, Golf Digest, All Sports, and Yoga. Said Mr. Qu Youyuan, President, Titan Media Group: “With Rodale’s strong health magazine brands, relevant content, and strong research history, we feel this is the right time for Women’s Health China. With the 2008 Olympics having been a big success, we are confident that consumers are more interested in sport and are finding ways to live a healthier, better lifestyle. Rodale’s content has been successful in countries around the world, and we feel it will be equally successful in China.”
Under Summit Media (http://www.summitmedia.com.ph/), Men’s Health Philippines has experienced tremendous growth in recent years. In 2008, Men’s Health Philippines reported a 22% growth in advertising pages and a 34% growth in advertising revenues compared to the previous year. Said Aurora Mangubat-Suarez, Publisher, Summit Media, “Health and fitness are becoming the new status symbols as more Filipinas are embracing a more health-conscious lifestyle and are looking for a trusted source of information. As a result, advertisers are also embracing this magazine, and we have exceeded launch expectations. Our partnership with Rodale has been invaluable, and we look forward to capitalizing on our country’s growing health awareness and building on our successes through the launch of Women’s Health Philippines.”
Since launching in the U.S. in 2005, Women’s Health has experienced rapid growth and has significantly contributed to Rodale International’s expansion in recent years. The brand launched five global editions in 2008 alone and has a presence in key markets worldwide including Argentina, Australia, Brazil, Central America, Latin America, New Zealand, and Turkey.
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About Rodale Inc.
Rodale is a global media company with a heritage, mission, and authority dedicated to the health and wellness of the individual, community, and planet. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, e-commerce, direct-to-consumer, and video. The company publishes some of the best-known health and wellness lifestyle magazines, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, and Organic Gardening, and is the largest independent book publisher in the United States, with a collection of bestselling titles, including Al Gore’s An Inconvenient Truth, The South Beach Diet, and Eat This, Not That! Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database. www.rodale.com