Key European Market Expands Women’s Health’s Footprint Worldwide
New York, NY (March 16, 2011) — Rodale Inc. today announced the launch of Women’s Health Germany under a joint venture with Motor Presse Stuttgart, publisher of Men’s Health Germany and Runner’s World Germany. Women’s Health Germany will launch with the April 2011 issue and will publish three editions in 2011 with plans for expansion in 2012. Today’s announcement brings the number of global Women’s Health editions to 11 spanning 23 countries.
“We are very excited to extend our relationship with Motor Presse Stuttgart through the launch of Women’s Health Germany,” said Maria Rodale, Chairman and CEO, Rodale Inc. “We see significant growth potential for the Women’s Health brand in Germany and we’re confident that the title’s unparalleled service journalism and lifestyle coverage will resonate well in this European market.”
Motor Presse Stuttgart is the leading publishing group for special interest magazines in Germany with a strong international presence in 14 countries with over 150 magazines spanning leisure, lifestyle and automotive interests. Said Henry Allgaier, CEO of Rodale Motor Presse: “Women’s Health Germany is an enormous opportunity for our company. A concept that is already successful in 22 countries around the world hits the newsstand in Germany in the best economic environment during the last ten years. With both Men’s Health Germany and Women’s Health Germany in the market we will be in a perfect position to shape the active lifestyle market.”
Since launching in the U.S. in 2005, Women’s Health has experienced rapid growth and has significantly contributed to Rodale International’s expansion in recent years. The brand has a presence in key markets worldwide including Argentina, Australia, Brazil, Chile, China, Mexico, Philippines, South Africa and Turkey.
Under Motor Presse Stuttgart, Men’s Health Germany has experienced tremendous success on the consumer front. Men’s Health Germany is the largest men’s lifestyle magazine in the country with the most affluent readership in the competitive set. With an average circulation of 240,000 copies, Men’s Health Germany over the past two years has grown its circulation at newsstand and has become the market leader for subscriptions. During the 16 years since Men’s Health Germany launched, the brand has successfully expanded its activities into online, books, events, travel and mobile applications.
Advertising Sales for Women’s Health Germany will be executed by G+J. For information on advertising opportunities please contact Anja Dressler at email@example.com.
# # #
About Rodale Inc.
Rodale is a global media company with a heritage, mission, and authority dedicated to the health and wellness of the individual, community, and planet. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, e-commerce, direct-to-consumer, and video. The company publishes some of the best-known health and wellness lifestyle magazines, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, and Organic Gardening, and is one of the largest independent book publishers in the United States, with a collection of bestselling titles, including Al Gore’s Our Choice, Flat Belly Diet!, and Eat This, Not That! Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database. www.rodale.com