Rodale Named to 2007 Working Mother 100 Best Companies List


Robin Shallow
Rodale Inc.

Kate Fleming
The Rosen Group


<Rodale Named to 2007 Working Mother 100 Best Companies List


Magazine celebrates corporate America’s family-friendly leaders

New York, NY, September 25, 2007 — Working Mother magazine today named Rodale Inc. to its 2007 100 Best Companies list for working mothers for the second year in a row. Leading a significant and ongoing culture shift, Rodale is using its benefits and programs to ensure the retention and advancement of working mothers.

“Every year our winning companies raise the bar for what it means to be an employer of choice for working families,” said Carol Evans, CEO and President, Working Mother Media. “Rodale not only offers essential benefits like flextime and telecommuting — they go above and beyond with a range of best practices and policies to ease the difficulties for working parents and their families. Their supportive culture makes a huge difference to employees who want to be great moms and great workers.”

Suzanne Riss, editor-in-chief of Working Mother magazine, added, “As a working mother myself, I understand how absolutely essential it is for companies to find ways to nurture the personal and professional lives of employees. I commend Rodale for conceiving and effectively implementing programs and benefits that offer an inspiring paradigm for the rest of corporate America: it is possible to be both family-friendly and financially successful.”

From lactation rooms to an on-site Child Care Center, from summer camp to college scholarships, from flextime to alternative medical options and comprehensive cancer counseling services, Rodale supports mothers and children at every stage. Working Mother said, “the company tagline, ‘Live Your Whole Life,’ is more than an upbeat saying — it’s what staffers at this media empire do every day.”

“We’re so pleased to be recognized for the second year in a row by Working Mother magazine,” said Steven Pleshette Murphy, President and CEO of Rodale. “Our family-friendly policies are aligned with the message we share with our readers — to live their whole lives — and with our company values and business goals. We’ll continue to work closely with our employees to develop policies that help working mothers excel in all areas of their lives.”

Offerings such as dry cleaning services and Cafe to Go, which allows employees to order healthy, subsidized take-home meals from the Rodale cafeteria, are convenient for working families. The company, which delivers health and wellness content to more than 70 million people around the world through brands such as Prevention, Men’s Health, and Women’s Health also provides unique health benefits. Working Mother singled out two of Rodale’s newer offerings, the Cancer Resource Center network and the health care advocate service for employees and their families, as being particularly beneficial for working mothers. Employees also have access to an on-site fitness facility at Rodale’s headquarters and a yoga studio in its New York office, as well as free in-house health screenings.

Rodale is committed to retaining and promoting women through its ranks. Many of Rodale’s senior leaders are women. More than half (52%) of managers and 40% of corporate executives and directors are female. Flextime, job-sharing, and compressed schedules allow employees to pursue their career goals while maintaining a work-life balance.

Rodale was selected for the 2007 Working Mother 100 Best Companies based on an extensive application of 575 questions. The application included detailed questions about workforce, compensation, child-care and flexibility programs, leave policies, and more. It also checked the usage, availability, and tracking of programs, as well as the accountability of managers who oversee them. Seven areas were measured and scored: workforce profile, compensation, child care, flexibility, time off and leaves, family-friendly programs, and company culture. For this year’s 100 Best, particular weight was given to flexibility and family-friendly policies.

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