Emmaus, PA and New York, NY (September 16, 2016) – Rodale Inc., the independent healthy, happy lifestyle media company, today announced that Matt Bean has been appointed the new Editor-in-Chief of Men’s Health, the largest men’s lifestyle magazine brand in the world. In his new role, Bean will oversee multiple editorial platforms including print, digital, social, television and branded books, reaching an all-time high monthly audience of more than 35 million. He will report to Rodale Inc. Editorial Director, Mike Lafavore. His new role is effective Monday, September 19.
“Matt is truly a modern day editor, savvy across print, digital and social platforms, with a clear vision for the Men’s Health brand and a solid understanding of the business,” said Chairman and CEO, Maria Rodale. “Matt is the Men’s Health reader; his passion for and understanding of what men want and have come to expect from this brand is unparalleled. We are thrilled to have him back at Rodale.”
“Men’s Health helped shape me, just as it does its readers–from every issue to every Instagram post,” said Bean. “That core promise–you can always improve, and we’ll show you how–is an incredible edge for the brand as we expand aggressively onto new platforms. I’m thrilled to be back with such a great team, and such a clear mission.”
Most recently, Bean served as Time Inc.’s SVP of Editorial Innovation, overseeing the company’s launch strategy for new digital brands including The Drive and Extra Crispy. He is also credited with building The Foundry, the company’s new creative lab and content studio. Previously, he was Editor-in-Chief of Entertainment Weekly, overseeing all aspects of the brand including newsstand sales, new product development and event strategy. He also served as the Managing Editor of Sports Illustrated Digital, where he significantly grew the site’s unique visitors and launched a series of new products including SI Edge, Swim Daily, Extra Mustard, and the first live, daily talk show for all of Time Inc., SI Now. While in this role, SI Digital won an Emmy Award for “A Boy Helps a Town Heal,” a long form multimedia package that recounts the Newtown shootings.
Bean returns to Rodale where he held several key digital and editorial positions during an important transitional period for the company. During that time, he served as VP/ Digital Product Development, responsible for Rodale’s digital and social strategy, as well as partnerships across the company’s portfolio of brands; Brand Editor of Men’s Health and Women’s Health, developing more than 30 branded mobile apps, including the 2010 National Magazine Award winner for best interactive tool; and Men’s Health Articles Editor, overseeing the front-of-book section, edited feature packages and essays, and special sections, celebrity and athlete coverage for the brand.
A former host of Spike TV’s The Playbook, a national weekly television show targeting millennial males, Bean regularly appears as a guest expert on a variety of national television programs, including Good Morning America, TODAY, Charlie Rose, among others.
Bean is a graduate of the University of Chicago and has a master’s in Journalism from Columbia University.
About Rodale Inc. Rodale Inc. is an independent, healthy, happy living company based in Emmaus, Pennsylvania and New York, New York. Known for launching the organic movement in the U.S. in 1942, the company operates today with a mission to “inspire health, healing, happiness and love in the world. Starting with you.” Through a broad portfolio of best-in-class brands, Rodale reaches more than 100 million people globally through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, social, and video. With 100 editions in 67 countries, Rodale publishes the largest, most established health and wellness lifestyle brands, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Rodale’s Organic Life, and through Rodale Events, LLC, which produces 25 branded events that draw more than 100,000 participants annually. A digital leader in the healthy living space with properties such as EatClean, a vertical for those looking to improve their health through clean eating; Zelle, a running site for women; and Rodale’s®, a healthy lifestyle e-tail store, the company continues to find new ways to connect with audiences across developing technologies. Rodale editors are fixtures on the national media circuit, appearing on television regularly as authorities on health and wellness. For more information, visit rodale.com and follow us at @RodaleInc.