New York, May 29, 2008—Rodale Inc. has signed an agreement to launch Men’s Health France under a license with the French publishing group 1633SA, it was announced today by Michel Birnbaum, Chairman and CEO, 1633SA. Men’s Health France marks the 39th edition of the publication. Terms of the agreement were not disclosed.
“We are very pleased to join forces with Group 1633SA, a leading multimedia company in France,” said Michelle Meyercord, VP Director of Rodale International. “France is a very important market to Rodale given the growing interest in health and wellness issues. Based on the success of Men’s Health around the world and the passion from the 1633SA team, we are confident that our collaboration will be very successful.”
Men’s Health is the largest men’s lifestyle magazine brand in the world with 39 editions and a worldwide readership of over 20 million. With a planned frequency of 11 times a year, Men’s Health France will speak to every aspect of a man’s life, providing its readers with the latest information on health, fitness, fashion, nutrition, relationships, travel, gear, and money.
“Our full editorial capabilities via multiple platforms and channels, including magazines, online, and mobile services, will provide robust support for the Men’s Health brand,” said Birnbaum, who also publishes the French editions of Rolling Stone, Playboy, Maximal, and Newlook. Men’s Health France reinforces its leadership position in the male-target publishing segment in France. The magazine will be available on newsstands in September 2008 following a three-year hiatus.
“We will continue to spotlight health and fitness. In addition, the new version of Men’s Health France will include coverage of topics such as overall well-being, relationships, and professional life,” said Patrick Guerinet, Group Editorial Director for 1633SA.
The 1633 group also announced the creation of a brand advertising team lead by Patrick Gerbault, who will lead the effort across print, web, and mobile services associated with the title.