Emmaus, PA, and New York, NY, June 6, 2008—Rodale announced today the promotion of Gregg Michaelson to Executive Vice President, Customer Marketing from his position as EVP, Rodale Direct, effective immediately. He will report to Steven Pleshette Murphy, President and CEO of Rodale. In his new role, Michaelson will oversee all of Rodale’s branded Web sites as well as retail distribution of magazines. Michaelson will continue to lead Rodale’s global direct response marketing business, which encompasses online and offline sales of magazines, books, video, and online subscription services. In addition, Michaelson’s group manages all magazine circulation, Rodale’s customer database, and customer analytics.
“We are always seeking to engage customers through multiple platforms, and Gregg will lead our efforts to maximize the value of each and every Rodale customer,” said Murphy. “This realignment will allow Rodale to better integrate marketing to all of our customers, whether they subscribe to our magazines, purchase them from newsstands, visit our Web sites, or buy our books online.”
Under Michaelson’s leadership, revenues for Rodale’s direct-to-consumer business have increased by 12.4% in the first quarter of 2008 compared to the same period last year. E-commerce continues to drive the growth of Rodale Direct-online sales of magazines, books, and subscription services have surged by 36% in the last year.
“The traffic increases to our branded sites—a 70% increase in uniques and page views compared to last year—indicates that we have rewarding opportunities to introduce a growing online audience to even more of our great products. Bringing our branded sites and our direct-to-consumer business together under Gregg and his team will allow us to capitalize on these opportunities even more effectively.”
Michaelson joined Rodale in 2001 as Vice President of Book Marketing, where he led the company’s transition to a multi-channel approach to the direct-response marketing of magazines and books, leveraging key Rodale brands such as Prevention, Men’s Health, and The Abs Diet.
Prior to joining Rodale, Michaelson served as Vice President of Marketing for American Family Enterprises, a Time Warner affiliate, where he directed sales of magazines, books, music, videos, and merchandise through multiple direct marketing channels in the United States and abroad.
He holds a master’s degree in business administration in finance from New York University’s Stern School of Business and a bachelor’s degree in English literature from the University of Michigan.