Rodale Promotes Loren Mooney to Editor-In-Chief, Bicycling Effective September 2

Emmaus, PA, and New York, NY, June 6, 2008—Rodale announced today the appointment of Loren Mooney to the position of Editor-in-Chief of Bicycling, effective September 2. She will report to Steven Pleshette Murphy, President and CEO of Rodale.

Currently the Executive Editor of Bicycling, Mooney joined the magazine in 2004. She has played an instrumental role in the evolution of the brand under the leadership of current Editor-in-Chief Steve Madden, overseeing the development of Bicycling‘s women’s and triathlon packages, as well as a comprehensive redesign of the front-of-the-book section. Madden was recently promoted to Vice President, Editorial Director of Rodale International and will transition to his new role through the end of August 2008.

“Loren is a tremendously gifted editor who has spearheaded Bicycling‘s coverage of both women’s cycling and triathlons, two of the fastest growing segments of the sport,” said Murphy. “Working closely with Steve, she has helped develop one of the most dynamic sports brands on the market. Building on their successful collaboration, Loren will continue to grow Bicycling both in print and online.”

Bicycling recorded its highest advertising revenues to date in 2007, and the magazine increased its rate base this year. It has been named to Adweek‘s “10 Under 50” Hot List for three years running, and the Web site has received multiple awards, including a National Magazine Award and an MPA Award for its new GPS Rides application.

Prior to joining Rodale, Mooney held various senior editorial positions at Reader’s Digest and Outdoor Explorer, and has worked as a reporter for Sports Illustrated and Time. Mooney holds a BA in English and History from Cornell University.

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