Yelena Gitlin, Rodale Books
Kalee Kreider, Office of Hon. Al Gore
For Immediate Release:
Emmaus, PA and New York, NY-November 3, 2009 — Rodale Books announced today the publication of former Vice President Al Gore’s new book, OUR CHOICE: A Plan to Solve the Climate Crisis. In his New York Times bestselling book An Inconvenient Truth (Rodale 2006), Gore unequivocally laid out the case that climate change is the greatest challenge of our time. With OUR CHOICE, he gives us the tools to solve it.
“OUR CHOICE offers the most up-to-date and deepest thinking on climate change across a variety of disciplines,” said Vice President Al Gore. “But most importantly, it offers solutions that we can-and must-begin to implement today. The need for this book is more urgent than ever, and I am proud to be working with Rodale, a company that for more than six decades has been at the forefront of environmental responsibility, to bring these solutions to a global audience.”
Since the 2006 release of An Inconvenient Truth and his Academy Award® winning film of the same title, Al Gore has organized and moderated more than thirty comprehensive “Solutions Summits,” where the world’s leading experts in the fields of neuroscience, agriculture, economics, and information technology came together to discuss climate change and share their knowledge-all with the goal of finding the most effective courses of action. OUR CHOICE is result of the groundbreaking insights offered by these participants, whose expertise has made it possible to construct a fresh and new approach not seen before.
“Despite the many challenges to solving the climate crisis, there is hope, and the opportunities are everywhere-especially in the form of increasingly powerful technological tools,” said Vice President Gore. “Renewable sources of energy-if developed-could completely replace CO2-rich fossil fuels, and new technologies can allow us to move forward with unprecedented scale and speed to avert the worst impacts and set the stage for successful recovery.”
In OUR CHOICE, Gore, a co-recipient of the Nobel Peace prize in 2007 for his environmental work, explains how solar, wind, geothermal, biomass and nuclear energies work and lays out the pros, cons, and latest technological developments of each source along with a state-of-the-art analysis of carbon capture and sequestration technologies.
Gore looks at how deforestation, soil erosion and degradation and population issues are contributing to the climate crisis and discusses the strategies being undertaken to counter their effects. He makes sense of the arguments on both sides of the carbon sequestration discussion and outlines the latest and most effective efficiency measures that both big business and everyday people can begin to implement.
Breaking new ground, Gore also explains how the human mind can be an impediment to change. Based on discussions with psychologists and neuroscientists, he reveals the brain system that can guide us in making the crucial decisions necessary to safeguard civilization and how to employ new approaches in order to change human behavior.
At the core of many of the solutions discussed in OUR CHOICE is the value and price placed on CO2. Gore maintains that in a market economy, every one of the solutions to climate crisis will be more effective and much easier to implement if a price is placed on CO2 and other global warming pollutants. Gore likens the current sub-prime mortgage crisis to the one we will face if we continue making investments in sub-prime carbon assets.
“We have got to tell ourselves the truth about the economic impact of pollution, and we have to measure it,” said Gore. “The bottom line is that business and markets cannot operate in isolation from society and the environment-we need ‘sustainable capitalism.'”
Gore argues that one of America’s most challenging obstacles to overcoming the climate crisis is the country’s political culture. He examines how political impediments have stood in the way of progress and turned global warming into a partisan issue. These include the use of lavishly financed misinformation campaigns aimed at misleading the public about the true nature and severity of the climate crisis-a technique pioneered by tobacco companies–as well as the proliferation of media outlets who suggest a false symmetry between scientific understanding and political opinion.
Despite the many roadblocks, there is also promise. “In OUR CHOICE, Vice President Al Gore makes clear that we have the tools we need to implement change. He also makes it clear that we have no time to lose. Rodale is honored to be working with Vice President Gore to spread the urgent message,” said Rodale Chairman and CEO, Maria Rodale.
“The security crisis, economic crisis and climate crisis seem unsolvable in isolation-but a closer look reveals a common thread running thru them: society’s dangerous over-reliance on carbon-based fuels. It is at the core of all these and many other challenges,” said Gore.
With OUR CHOICE, Al Gore has provided an invaluable roadmap for real change. All we need do is start the journey.
As he did with An Inconvenient Truth, Al Gore will donate 100 percent of the proceeds of OUR CHOICE to the Alliance for Climate Protection, a non-profit, non-partisan organization that is committed to educating the global community about the urgency of implementing comprehensive solutions to the climate crisis.
OUR CHOICE, a paperback, is 416 pages w/ 4-color illustrations throughout. The North American editions are printed on 100% recycled paper and OUR CHOICE is a CarbonNeutral publication. Simon & Schuster Audio will publish the audio edition of the book on CD and digital download simultaneous with the hardcover publication, and Penguin Young Readers will publish a Young Readers Edition of the book.
About Rodale Inc.
Rodale is a global health and wellness content company reaching more than 70 million people around the world through multiple distribution channels, including magazines, books, online, e-commerce, direct-to-consumer, and video. Some of Rodale’s leading media properties include Men’s Health, Prevention, Women’s Health, and Runner’s World, as well as a stable of bestselling books including An Inconvenient Truth.