Featuring Fresh Design, Multimedia Experience and E-Commerce Capabilities
New York, NY, and Emmaus, PA (January 27, 2017) — Rodale Inc., the global health and wellness content company, announced today the launching of its redesigned corporate website, Rodale.com. Featuring streamlined navigation, improved functionality, and more dynamic, mobile-responsive design, the site offers an enhanced user experience. Key new features include a new look more reflective of its iconic brands and authentic heritage, engaging multimedia and rich content, and expanded e-commerce capabilities.
Created by the HotHouse, Rodale’s in-house advertising agency, the site is designed to be a resource hub for those interested in obtaining general company information or in learning more about Rodale’s legacy and leadership in the health and wellness space, as well as an important customer service hub and a place for people to explore career opportunities. Video content throughout the site invites visitors to explore the company’s portfolio of world-class magazine brands, industry-leading books, digital-first products and award-winning events while reorganized menus offer easy access to information about employment, customer service, partnership opportunities, and more.
The redesigned site is part of Rodale’s strategy to increase awareness of its corporate brand as a mission-minded business and to reach new audiences with the important work it does. New positioning that further reinforces Rodale as a portal to happier, healthier living will unfold in the coming months.
“The corporate site is the digital front door to our business, designed to reflect the authenticity and sophistication of who we are,” said Chairman and CEO Maria Rodale. “We’re creating incredibly trusted content, inspiring action and we are committed — as a company — to having a positive impact on people’s lives and the world around us. Each section of the new site sets out to portray that.”
With content and products that engage and inspire, Rodale and its category-defining brands continue to capture industry accolades and post impressive numbers. Most recently, Women’s Health landed a coveted spot as an Ad Age Magazine of the Year and both Men’s Health and Women’s Health appeared on Adweek’s Hot List. Rodale is up 7% in visitors (22MM UV’s) and +55% in page views (Jan-Dec ’16 vs. Jan-Dec ’15); with 36 million readers, Rodale’s gross audience is up 7% versus fall 2015.
About Rodale Inc.
Rodale Inc. is a global health and wellness content company based in Emmaus, Pennsylvania, and New York, New York. Known for launching the organic movement in the U.S. in 1942, the company operates today with a mission to “inspire health, healing, happiness, and love in the world. Starting with you.” Home to a broad portfolio of best-in-class brands, Rodale engages more than 100 million people globally through an array of products and services that include magazines, books, online, mobile, e-commerce, direct-to-consumer, social, video, and events. With 100 editions in 67 countries, Rodale publishes the largest, most established health and wellness lifestyle brands, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, and Rodale’s Organic Life. Rodale Books is the premier destination for wellness content with a purpose, publishing conversation-changing titles that include Jessica Alba’s The Honest Life, Alicia Silverstone’s The Kind Diet, former Vice President Al Gore’s An Inconvenient Truth, Starbucks CEO Howard Schultz’s Onward, Maria Rodale’s Organic Manifesto and Scratch, and Dave Asprey’s The Bulletproof Diet. The Rodale Books website, RodaleWellness.com, is a content and community hub where visitors can find inspiration and information from the world’s top wellness experts. Rodale also produces numerous branded experiences that draw more than 100,000 participants annually. Rodale is a certified member of The Women’s Business Enterprise National Council (WBENC) and has received numerous industry accolades, including spots on Folio’s Top Places to Work in Media and Greatist’s Healthiest Companies in America lists, and has also been recognized as one of the Top 100 Best Adoption Friendly Workplaces.