Rodale’s Prevention and Men’s Health Magazines Garner Key Accolades at Annual American Magazine Conference


Robin Shallow

Rodale’s Prevention and Men’s Health Magazines Garner Key Accolades
at Annual American Magazine Conference

Emmaus, PA, and New York, NY, October 29, 2007 — Rodale announced today that at the American Magazine Conference held in Boca Raton, Florida on Sunday, October 28, Prevention magazine was named to Ad Age‘s prestigious “A List” — ranking No. 6 out of 10 — while Men’s Health magazine was ranked No. 1 on the “Media Brand Leaders Hot List” developed by trade publications Mediaweek, Adweek, and Brandweek.

Ad Age, which ranks magazines based on advertising sales, circulation vitality and buzz in the industry, recognized Prevention for its “huge paid circ, (and) surging newsstand sales after a redesign.” The magazine was also cited for having a “smart mix of lifestyle edit.”

“This important Rodale brand is having its best year ever,” said Steven Pleshette Murphy, President and CEO of Rodale. “This year’s superlative performance of Prevention is magazine publishing at its best: spot-on editorial that speaks to and attracts its audience, executed by an edit team that respects its readers, and a publishing circulation and newsstand team that can bring that editorial connection to its clients. The fact that all of these efforts have come together at once, and with such success, is a great achievement.”

Prevention has to date posted a strong year of growth under Editor-in-Chief Liz Vaccariello and Publisher Bob Ziltz. For the first half alone, Prevention experienced double-digit newsstand gains in five out of six issues — up 32 percent, according to PIB. Prevention was also one of only three ABC-audited titles to gain 100,000 copies or more in the first half. In addition, advertising pages for Prevention were up 10 percent from January through June, while advertising revenues increased 16 percent in the first half. Renewals at conversion jumped 22 percent.

In naming Men’s Health the No. 1 “Media Brand Leader,” I>Adweek said that “when it comes to brand building, Rodale’s Men’s Health is a true heavyweight” and recognized Men’s Health Editor-in-Chief Dave Zinczenko for being a “brand steward, overseeing an expanding universe of media and non-media spinoffs.”

Men’s Health, under the leadership of Zinczenko and Publisher Jack Essig, is also experiencing its best year ever in the history of the magazine. Advertising pages have increased by 17.2 percent year-to-date according to PIB, while advertising revenues for are up 155 percent for the first half of the year. And over the last year, the magazine has averaged 547,000 copies sold per issue.

Men’s Health led the way at Rodale for the transformation of the company’s magazine group a few years ago, starting with raising the editorial bar, pursuing the holy grail of service edit, and then going after advertising market share in the men’s category while respecting its readers and the mission of the brand,” said Murphy. “It was not easy, but Men’s Health succeeded, and it never looked back. For Men’s Health to be reaching yet new heights after so many consecutive winning seasons is a great achievement indeed.”

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EVP, Communications Robin Shallow 212-573-0474
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