Rodale’s Women’s Health and Men’s Health Earn Key Industry Honors At Annual American Magazine Conference

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Robin Shallow
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Robin.Shallow@Rodale.com

RODALE’S WOMEN’S HEALTH AND MEN’S HEALTH EARN KEY INDUSTRY HONORS AT ANNUAL AMERICAN MAGAZINE CONFRENCE IN SAN FRANCISCO

Emmaus, PA and New York, NY, October 8, 2008 — Rodale, Inc. announced today that Women’s Health and Men’s Health received prestigious honors at the American Magazine Conference held in San Francisco on Sunday, October 5. Women’s Health earned the No. 2 spot on Ad Age‘s A List, and Men’s Health garnered the No. 3 spot on this year’s Adweek Media Brand Leaders List.

Women’s Health continues to accelerate up the ladder of the women’s magazine market,” said Steven Pleshette Murphy, President and CEO of Rodale. “While Men’s Health, once again, shows why it holds the lead position as the No. 1 men’s magazine brand in the world. I’m so pleased to see that Ad Age and Adweek recognized both of these tremendous brands-and talented teams-for their achievements.”

Women’s Health delivered a exceptionally strong performance, with ad revenues through June increasing 104% compared to the first half of 2007. In January, the magazine will increase its rate base to 1.35 million, marking the fifth increase since the magazine launched and a 238% jump from the launch rate base. Ad Age cited the magazine’s impressive circulation gains and newsstand sales and also noted that “branded programs such as ‘Are You Game?’ consumer events are doing nicely, as is a well-developed Web site.”

Adweek called Men’s Health “the brand that just won’t quit.” It praised Men’s Health for “continuing to demonstrate how to translate a print powerhouse into a whole universe of products.” In particular, Adweek singled out Eat This, Not That!, the huge success of www.MensHealth.com, and the brand’s continuing international expansion.

David Zinczenko, SVP/Editor-in-Chief of Men’s Health and Editorial Director of Women’s Health, Mary Murcko, VP/Publisher, Women’s Health, and Jack Essig, VP/Publisher, Men’s Health, led the team efforts.

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About Rodale Inc.
Rodale is a global media company with a heritage, mission and authority dedicated to the health and wellness of the individual, community and planet. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, e-commerce, direct-to-consumer and video. The company publishes some of the best-known health and wellness lifestyle magazines, including Men’s Health, Prevention, Women’s Health, Runner’s World, Best Life, Bicycling, Running Times, and Organic Gardening, and is the largest independent book publisher in the U.S. with a collection of best-selling titles, including Al Gore’s An Inconvenient Truth, The South Beach Diet and Eat This, Not That! Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database. www.Rodale.com.

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