Rodale’s Women’s Health Named “Magazine of the Year” by Advertising Age

RODALE’S WOMEN’S HEALTH NAMED
“MAGAZINE OF THE YEAR” BY ADVERTISING AGE

New York, NY, October 19, 2009 — Rodale, Inc.’s Women’s Health was named “Magazine of the Year” by Advertising Age. It was announced today.

“We are honored that Advertising Age has recognized Women’s Health with such a prestigious accolade,” said Jack Essig, SVP/Publisher of Men’s Health and Women’s Health. “Women are extremely passionate about this brand and they take the intensely researched, authoritative stories of our talented editorial team very seriously. Advertisers recognize that they can connect with Women’s Health‘s engaged audience – in-book, online, via touch screens – and they are always going to reach that same sharp, smart woman.”

Women’s Health has delivered an exceptionally strong performance in 2009, with single copy sales through June increasing 9% and total circulation up 30 percent compared to the first half of 2008. In January, the magazine will increase its rate base to 1.5 million, marking the sixth increase since the magazine launched and a 275% jump from the launch rate base.
“Michele Promaulayko and her team of editors and designers continue to execute Women’s Health‘s aggressive content strategy, which starts with the magazine and moves across multiple platforms serving the specific needs of young women around the world,” said David Zinczenko, SVP/Editor-in-Chief of Men’s Health magazine and the Editorial Director of Women’s Health. “Women are willing to pay a premium price for this product, both at newsstand and in subscriptions. And, I congratulate Jack and his team, who have brought in 67 new advertisers this year by helping them recognize the value of Women’s Health as an optimal way to reach healthy, active women.”

“One of the keys to Women’s Health‘s success is that we define health as a total lifestyle,” said Michele Promaulayko, Editor-in-Chief of Women’s Health. “It’s about being empowered physically, emotionally, and financially. Increasingly, young women are concerned with being able to take care of themselves and we aim to be a navigational tool for them – wherever they are – in rapidly changing times.”

Advertising Age recognized Women’s Health for operating as a brand, saying “most magazines say they’re brands too, but Women’s Health is (power) walking the talk.” In particular, Advertising Age cited the magazine’s recently launched iPhone Apps, online extensions and impressive circulation growth since launching in 2005.
Also experiencing incredible growth is WomensHealthMag.com, which has exceeded 1 million unique visitors and 18 million page views each month over the last 7 consecutive months, as well as the publication’s international business. Women’s Health has quickly expanded to include editions covering 21 countries, reaching more than 11 million readers around the world.

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About Women’s Health
Launched in October 2005 by Rodale Inc., Women’s Health is a fresh, smart and inspiring magazine brand for today’s active young women. The magazine, web site – WomensHealthMag.com – books and digital products speak to every aspect of a women’s life including health, fitness, nutrition, emotional well-being, relationships, beauty and style. The publication recently announced plans to increase its rate base from 1.35 million to 1.5 million – an 11% increase – marking the sixth increase since its inception (effective with the January/February 2010 issue). Women’s Health ranked No. 2 on the 2008 Advertising Age A-List and No. 4 on Adweek‘s annual Hot List of magazines in 2009. Both lists recognize ten magazines for outstanding performance in circulation, advertising, and overall buzz within the industry.

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