March 13, 2014 (New York, NY)—Rodale Inc., the world’s leading healthy lifestyle company, today announced that Men’s Health Publisher Ronan Gardiner and Women’s Health Publisher Laura Frerer-Schmidt have added Vice President to their titles. Within this role, both Gardiner and Frerer-Schmidt will continue to lead print and digital advertising sales and marketing efforts for their respective brands. Men’s Health is the best-selling men’s fitness and lifestyle magazine brand in the world and Women’s Health is the fastest-growing women’s magazine brand in the world.
Gardiner was named Publisher of Men’s Health in 2011 and has played an integral role in the business success of Men’s Health across print, digital and mobile platforms. In 2013, Men’s Health experienced its best ad page performance in five years, reporting an increase of 25% in pages. The title also increased ad revenue 35% and digital revenue increased more than 21% versus 2012.
Frerer-Schmidt, who joined Women’s Health as Publisher in 2011, is responsible for taking the brand’s advertising, sales and marketing functions to new heights. In her two years, Frerer-Schmidt led the team to record high ad sales and created successful revenue-driving marketing and advertiser initiatives that align seamlessly with the brand’s action-based platform, such as RUN10 FEED10—the award-winning, national philanthropic event that motivates consumers to help fight domestic hunger—which has provided 2.5 million meals to date.
Rodale SVP/Group Publishing Director Chris Lambiase said, “As publishers of two of the best-selling magazine brands in the world, Ronan and Laura are bringing new and powerful marketing programs into the advertising market that keep both Men’s Health and Women’s Health at the top of the industry.”
In 2013, Women’s Health took the lead in its competitive set in advertising growth, ending the year up 32% in PIB pages, 37% in revenue, and 52% in digital sales. This marks the highest amount of pages and revenue in the brand’s history.
Digital sales and marketing innovations for Men’s Health and Women’s Health have resulted in record-breaking digital growth through February 2014—Women’s Health has secured a +145% increase in digital ad dollars YOY and Men’s Health 28% YOY.
Frerer-Schmidt and Gardiner recently launched multiplatform, year-long marketing programs to find the next faces of fitness. Both programs, the Women’s Health’s “Next Fitness Star” trainer competition, now in its second year, and Men’s Health’s “Next Top Trainer” competition, which launches this year, are sponsored by EAS Sports Nutrition and include print, digital, mobile and video platforms.
Also this year, Gardiner’s team created the “Search for the Ultimate Men’s Health Guy” presented by Kenneth Cole’s new fragrance, Mankind, which will offer the November 2014 cover to the winner for the first time in the magazine’s history. Frerer-Schmidt’s team created “WH Fit Club,” a new subscription based, interactive training site providing access to the most coveted workout studios and leading fitness experts across the country.
Gardiner joined Rodale as the Advertising Director of Men’s Health in 2005, quickly ascended to Associate Publisher of Men’s Health, and was again promoted to Associate Vice President and Associate Publisher of the brand in 2009. He joined Rodale after serving for three years as Advertising Director at Wenner Media’s Men’s Journal, and prior to that served as the Executive Director of Travel and Automotive for Condé Nast’s Gourmet magazine. Originally from the United Kingdom, Gardiner has lived in New York for more than 10 years. He relocated to the U.S. from Hong Kong, where he led the operations of media representation companies Matthews & Associates and Clinch Leece Advertising Sales for the Asia-Pacific region. An avid soccer player who loves to travel, Gardiner is an accomplished triathlete who has also completed Men’s Health‘s Urbanathlon every year since its inception.
Named Publisher of the Year by MIN in 2013, Frerer-Schmidt has been an influential member of the advertising community for more than 23 years. Prior to her role at Rodale, she worked at Condé Nast for 12 years at brands including Self, Vogue, Teen Vogue, W and Vanity Fair. Her roots in publishing began at age 11 when she started a thriving newspaper route in small town America. She currently resides in Brooklyn with her husband and two children and is training for the RUN10 FEED10 race in September.
About Rodale Inc.: Rodale is the global voice for health and wellness with a mission to inspire and enable people to improve their lives and the world around them. Through a broad portfolio of best-in-class brands, Rodale reaches over 100 million people globally through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, social, and video. With 95 editions in 60 countries, Rodale publishes the largest, most established health and wellness lifestyle magazine brands, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, and Organic Gardening, and through Rodale Events, LLC, produces 25 branded events that draw more than 100,000 participants annually. As one of the largest independent book publishers in the world, Rodale has published more than 75 New York Times bestsellers, including An Inconvenient Truth, by Al Gore; The End of Overeating, by former FDA Commissioner Dr. David Kessler; and The Honest Life, by Jessica Alba. A digital leader in the healthy living space with properties such as Fitbie.com and Rodale’s, a healthy lifestyle e-tail store for responsibly sourced products, the company continues to find new ways to connect with audiences across developing technologies. Rodale is an established leader in direct-response marketing with more than 60 million customers, and Rodale editors are fixtures on the national media circuit, appearing on television regularly as authorities on health and wellness. For more, visit www.rodale.com or follow us on Twitter (@rodalecomm).
About Women’s Health: (www.womenshealthmag.com) Women’s Health propels 22 million consumers into action, providing the motivation and the inspiration for them to make instant, positive changes in their lives. Launched in October 2005 and published 10 times a year by Rodale Inc., Women’s Health has quickly grown into a multimedia brand that includes branded books, mobile applications, and renowned events. The magazine has received numerous industry accolades including the 2011 ASME National Magazine Award in the category of General Excellence in Fashion, Service, and Lifestyle and was also nominated for the ASME of General Excellence again in 2013; included on Adweek’s annual Hot List two times and is nominated for a third in 2013; and was named Advertising Age’s 2009 Magazine of the Year and also listed among their 2013 A-List winners. For more up-to-the-minute information, visit www.womenshealthmag.com and get instant updates via Twitter (@WomensHealthMag) and Facebook (Women’s Health Magazine).
About Men’s Health: Men’s Health is the go-to source for guys seeking information and motivation on health, fitness, fashion, grooming, nutrition, relationships, travel, tech and finance. Launched 25 years ago, and published by Rodale Inc., the global voice of health and wellness, Men’s Health is the largest and most trusted men’s multi-platform brand in the U.S. with a growing monthly audience of nearly 13 million active, smart, performance-driven guys, 12 million monthly unique visitors to menshealth.com, nearly 4 million social media followers, a stable of best-selling books, plus fitness dvds, award-winning mobile applications, and renowned events such as The Men’s Health Urbanathlon which is now in 20 cities around the world. The Men’s Health global audience tops 35 million men with 41 editions in 64 countries. Men’s Health Live, a national radio show, is heard in 45 major markets, and was downloaded a quarter-million times in its inaugural year—2013. Since 2000, Men’s Health has been nominated for 15 National Magazine Awards, and it received the coveted General Excellence Award from the American Society of Magazine Editors in 2010. The Media Industry Newsletter declared it to be the “#1 Most Notable Magazine Launch of the Last 25 Years.” For news from Men’s Health, visit Menshealth.com, and get instant updates on Twitter (@MensHealthMag) and Facebook (Men’s Health).