Premium Subscription Site to Launch at www.runnersworld.com/challenge
Editor-in-Chief David Willey & 13 Other RW Editors to Train with Marathon Challengers and Run the SunTrust Richmond Marathon on November 14, 2009
New York, NY — June 4, 2009 — Runner’s World Editor-in-Chief David Willey and VP, Publishing Director Chris Lambiase announced today that the brand will kick off its first-ever Marathon Challenge—a premium community-oriented program built around an exclusive 16-week training plan created by Runner’s World”s Chief Running Officer Bart Yasso. The Marathon Challenge will debut in the pages of Runner World’s July issue, on sale Tuesday, June 9 and extend online at www.runnersworld.com/challenge.
The Runner’s World Marathon Challenge will feature a premium-training site through a partnership with TrainingPeaks, the most powerful web-based training and nutrition platform for runners. Runners will have the option to choose between two premium marathon-training programs based on individualized goals. Premium Plan One ($130) is intended for all runners, regardless of what fall marathon they are training for, and will feature personalized marathon training tools including online training logs; weekly training e-mails targeting specific goals; and exclusive insider access to the Runner’s World‘s Loop, the site’s online community platform. Premium Plan Two ($250) will include the above mentioned along with targeted programs for subscribers who would like to run the SunTrust Richmond Marathon on November 14, 2009 with the Runner’s World editors. Premium Plan Two participants will obtain a race entry as well as elite admission to the Runner’s World clubhouse–the central hub where marathon challengers will gather pre and post race, pick up their numbers, check their bags and receive a well-earned post-race massage.
“Our Marathon Challenge literally brings the pages of the magazine to life and connects the editors with the running community in a more personal way,” says David Willey. “Each participating editor will share his or her own stories, triumphs and training regimes to further inspire members of the Marathon Challenge. We’re all training together to reach individual goals.”
Willey, along with 13 Runner’s World editors, will be training alongside all marathon challenge participants and all 14 editors will be running the SunTrust Richmond Marathon. In-book and online, the editors will share their best tips on nutrition, injury-prevention, health issues and other essential training topics. Readers will be privy to videos, podcasts, and articles to help achieve their personalized training goals. RW editors will also share their personal stories and experiences to help inspire and train participating runners for the SunTrust Richmond Marathon–coined one of the best marathons in the U.S. by Runner’s World.
“The editors have created a unique new revenue stream directly from the pages of Runner’s World,” says Chris Lambiase. “Entering the world of premium content in this tough economic environment epitomizes the bond between our editors and readers, and at the same time, creates specific and targeted audience opportunities for our advertisers.”
About Runner’s World:
Recognized as the worldwide authority on running information, the mission of Rodale’s Runner’s World is to inform, advise, and motivate runners of all ages and abilities. Runner’s World aims to help runners achieve their personal health, fitness, and performance goals, and to inspire them with vivid, memorable storytelling. Currently Runner’s World publishes 14 international editions. Runner’s World‘s award-winning companion Web site, www.runnersworld.com, is the largest running community on the Internet, featuring interactive, searchable, and targeted content for runners of all ages and abilities.