Runner’s World Magazine’s Annual Winter Shoe Guide Features The Season’s Best Running Shoes

Three Award-Winning Shoes Among 15 Distinguished Pairs
Featured in the December Issue

New York, NY— Nov. 1, 2010 — Runner’s World magazine, the worldwide authority on running information, highlights and reviews 15 of the best new running shoes on the market in the 2010 Winter Shoe Guide special as part of the December issue of Runner’s World, on sale at newsstands Nov. 9.

Three of the 15 shoes highlighted–all of which were put through rigorous testing by Runner’s World editors, 350 “real runners” and the one-of-a-kind Runner’s World Shoe Lab–were cited best in class in the following categories: Editor’s Choice, Best Update and Best Debut. Criteria guidelines for awards in each category and winners in those categories for 2010 Winter Shoe Guide are as follows:

EDITOR’S CHOICE: Asics GT –2160
Editor’s Choice represents an outstanding shoe that successfully combines the highest-quality design and technology. Winners received the highest marks from the Runner’s World Shoe Lab, the “wear-testers” and the editors.

Asics GT –2160: The 2100 series offers a superb balance of pillowy cushioning and rock-steady stability features. The 2160 wraps the foot in a soothing embrace that makes long runs feel much shorter. And the interior of this update has even more soft lining in the upper than the previous version, creating a snug fit without pressure points. Asics softened the midsole and added deeper grooves in the outsole to provide a smooth feel through toe-off. Wear-testers loved the overall fit and not-too-mushy underfoot feel of this shoe. We recommend the 2160 as a supportive high-mileage shoe for normal- to low-arched runners. www.asics.com

BEST UPDATE: Brooks Adrenaline GTS 11
Best Update recognizes a significant improvement made to an existing model.

Brooks Adrenaline GTS 11: Brooks made a lot of improvements to this lightweight stability shoe, adding a heel cradle to securely hold the back of the foot in place and better cushioning underfoot to soften impact. The result is a well-padded and supportive landing that doesn’t feel squishy. The company also tinkered with the upper, incorporating adjustable straps into the eye-row to allow for a secure, foot-hugging squeeze. Recommended for normal to low-arched runners looking for a soft stability shoe with a great ride. www.brooksrunning.com

BEST DEBUT: Nike Lunar Eclipse+
Best Debut points to a new release that received top scores from the Runner’s World Shoe Lab, “wear testers” and from Runner’s World editors.

Nike Lunar Eclipse+: The latest addition to Nike’s Lunar line puts a lot more shoe around the foot than previous versions did. It drops a healthy dollop of springy foam in the midsole and uses elegant stability features, like an external heel brace and a sloped support midsole post, to lock the foot in place and control overpronation. Our testers loved the resilient ride and extra bounce it gave their giddy-up, but some couldn’t get used to the heel brace. Recommended for runners with normal to low arches who prefer a resilient stability shoe. www.nikerunning.com.

The awards will be presented to the winners at The Running Event Expo at the Austin Convention Center in Austin, TX on November 16.

Every shoe reviewed by Runner’s World is first bench-tested at the Runner’s World Shoe Lab—an independent testing facility in Portland, Oregon. All shoes are flexed, pounded and prodded to see how well they perform. Shoes are then matched to one of 350 “wear-testers” in one of our three wear-test centers across the country based on their individual biomechanical needs and the shoe’s performance characteristics.

Testers, who must log a minimum of 25 miles per week, run in the shoes for about a month before submitting their evaluations, noting their total mileage run in each shoe and rating it for qualities including weight, traction, cushioning, support, lacing system and upper material comfort, among other categories.

Runner’s World is the only magazine in the world to independently test running shoes in this way, in order to give its editors the most objective means necessary to determine which shoes are most deserving of award status. Because Runner’s World only tests and reviews the best products available, shoes that have been tested may use the “Tested by the Runner’s World Shoe Lab” label.

About Runner’s World:
Recognized as the worldwide authority on running information, the mission of Rodale’s Runner’s World is to inform, advise and motivate runners of all ages and abilities. Runner’s World, published by Rodale, aims to help runners achieve their personal health, fitness, and performance goals, and to inspire them with vivid, memorable storytelling. Currently Runner’s World publishes 14 international editions. Runner’s World’s award-winning Web site, www.runnersworld.com, is the largest running community on the Internet, featuring interactive, searchable, and targeted content for runners of all ages and abilities.

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