Runner’s World Names John Atwood Deputy Editor

Charlie Butler Named Co-Executive Editor

Emmaus, PA and New York, July 30, 2010—Runner’s World Editor-in-Chief David Willey today announced the appointment of John Atwood to the newly created position of Deputy Editor, effective immediately. Atwood, who joins Runner’s World from Rodale Books, where he served as Executive Editor, will be responsible for managing the day-to-day editorial operations of the magazine. In addition to producing stories of his own, he will oversee the features planning and assignment process, and will top-edit most feature stories. He will also continue to develop book ideas and acquisitions for the brand. Atwood will report to Willey.

“John’s experience working on Runner’s World and Bicycling titles in the Books group, his three decades of experience as an editor at several publications, and his abundant talents and leadership abilities will be extremely beneficial to Runner’s World as we move forward into a more multi-platform publishing model,” said Willey.

Prior to joining Rodale, Atwood was the Vice President and Editor-in-Chief of Travel & Leisure Golf for nine years. He was also previously the Editor-in-Chief of Sports Afield and Managing Editor and Executive Editor at Men’s Journal.

Willey also announced the promotion of Charlie Butler to Executive Editor. Butler has been editing features at Runner’s World for more than six years, and five of the stories he edited (written by John Brant or Steve Friedman) have been anthologized in The Best American Sports Writing. He is the co-author, with Matt Long, of Rodale’s upcoming book, The Long Run, which is based on the wildly popular Runner’s World feature story from the March 2009 issue. Along with longtime Executive Editor Tish Hamilton, the first person Willey hired upon joining Runner’s World in 2003, Butler will continue to assign and edit feature stories, and top-edit sections in the front- and back-of-the-book. Both Butler and Hamilton will report to Atwood.

“We have a hugely talented and hard-working editorial team that drives Runner’s World’s success in print, online, in books, on e-readers, in mobile apps, on the ground at events, and around the world,” continued Willey. “This new media landscape forces all publishers to think and move beyond the pages of their magazines. But at the same time, our magazine is the beating heart of our brand. We’re stronger than ever across the board—newsstand sales, paid circulation, and total readership are all at record highs—and now we are better positioned to get where we’re capable of going.”

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About Rodale Inc.
Rodale is a global media company with a heritage, mission, and authority dedicated to the health and wellness of the individual, community, and planet. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, e-commerce, direct-to-consumer, and video. The company publishes some of the best-known health and wellness lifestyle magazines, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, and Organic Gardening, and is the largest independent book publisher in the United States, with a collection of bestselling titles, including Al Gore’s Our Choice, Flat Belly Diet!, and Eat This, Not That! Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database.

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