– Brand Partners with Two-time Academy Award Nominee Edward Norton and Crowdrise.com to Unveil Link between Running and Fighting Cancer –
– Project Reveals Runners Raise Over $650 million Annually for Cancer Charities –
NEW YORK (June 10, 2011) – Runner’s World, the worldwide authority on running information published by Rodale Inc., today announced a multi-tiered initiative to shine a light on the link between running and fighting cancer and has created the first ever database for cancer charities with running connections. The special package entitled “Outrunning Cancer” features seven different cover subjects and an unprecedented 42 pages of compelling and inspiring content looking at running and cancer from all angles. The July issue is available on newsstands this week (June 7) with bonus content at www.runnersworld.com/outrunningcancer.
After two years of tireless research, led by the magazine’s Editor-in-Chief David Willey, the issue unveils the first published figure reflecting how much money runners raised for cancer charities on an annual basis: Over $650 million in 2010. Also uncovered was the significant role running plays in cancer research. For example, Relay for Life accounts for more than one-third of the American Cancer Society’s annual budget, and Team-In-Training accounts for almost half of the annual budget of the Leukemia & Lymphoma Society (LLS).
Runner’s World has partnered with two-time Academy Award nominee Edward Norton’s fundraising website Crowdrise.com to create the first-of-its-kind, comprehensive list of cancer charities with running connections, and has made it easy to support any of them.
“We’ve learned over the years that when we tell inspiring stories like these, our readers do more than just marvel,” said Runner’s World Editor-in-Chief David Willey. “So we worked with Crowdrise to put a structure in place for people to act.”
Runner’s World directs readers in print and on the website and followers on social media to www.crowdrise.com/runnersworld, giving runners the option to run their next race for the cancer charity of their choice, learn about a cross-section of cancer-related charities or simply donate.
This unique combination of coverage and call-to-action has never been attempted before in this space. In addition, for the first time in its 45-year history, the July issue has seven different covers subjects on newsstand, each a cancer survivor/runner. The cover subjects:
Angela Alleyne, 44 – From Brooklyn, NY, after she joined Team-In-Training to run a marathon, she felt pain in her hip that was sarcoma. She kept training and finished the 2010 ING NYC Marathon in 6:05 before having surgery and plotting her course to run another marathon at the end of this year.
Jennifer Andress, 42 – This avid Birmingham, AL, runner was diagnosed with breast cancer while 24 weeks pregnant seven years ago. She had a mastectomy, and then after her son was born, underwent radiation. She ran two sub-four-hour marathons in 2010.
Lance Armstrong, 40 – The Austin, TX, athlete sat for an original Q&A included in this issue.
Serena Burla, 28 – Living in St. Louis, she returned to elite marathoning after removal of partial hamstring muscle due to sarcoma.
Amy Dodson, 48 – Living in Sahuarita, AZ, she is a paratriathlon and half-marathon champion despite losing her left leg below the knee and having a lung removed.
Lyle Jacon, 48 – He found a lump on his clavicle in 2001, diagnosed as Stage 2 Hodgkin’s lymphoma. He has run eight marathons since his chemo, with a personal best of 2:59, and has become a mainstay as a Team-in-Training coach in Tampa, FL.
Ethan Zohn, 37 – Former Survivor winner, this New York City resident is profiled in the back-of-book “I’m a Runner” feature.
“We produced this series of covers to dramatize the truth that cancer transcends age, race and gender,” Willey said.
Features and information in this issue relating to cancer and fighting cancer include:
· Fundraising 101
· The Perfect Pitch – Top fundraisers give advice on how to solicit donations
· Ask Nicely – Etiquette maven Peggy Post on how to solve solicitation dilemmas
· The Amazing Race – Features 12 steps to create a 5-K cancer charity race from survivors who have been successful.
· The Payoff – Snapshot of lifesaving work that these charitable races support and money donated
· Can Running Cause Cancer (Amby Burfoot)
· The Comeback (Four tips for cancer patients who want to return to running)
· Team Effort – feature story with Team In Training (John Brant)
There are also numerous stories of cancer survivors with ties to running, including features on Team-In-Training, the Susan G. Komen Race for the Cure and numerous first-person accounts of how running served as part of a treatment plan, and sometimes even a haven to help make it through the struggles associated with cancer.
To find this package online: www.runnersworld.com/outrunningcancer
About Runner’s World
Recognized as the worldwide authority on running information, Rodale’s Runner’s World aspires to inform, advise, and motivate runners of all ages and abilities. Named to Adweek’s 2010 Hot List, Runner’s World aims to help runners achieve their personal health, fitness, and performance goals while inspiring them with vivid, memorable storytelling. Runner’s World offers the award-winning Runner’s World Challenge, allowing readers to interact with editors while training for races that also involve the magazine’s staff. Runner’s World publishes 14 international editions: Australia/New Zealand, Brazil, France, Germany, Italy, Mexico, Netherlands/Belgium, Philippines, Poland, South Africa, Spain, Sweden, and United Kingdom. For up-to-date running news, visit www.runnersworld.com, and get instant updates on Twitter (www.twitter.com/runnersworld) and Facebook (www.facebook.com/RunnersWorldMagazine). Runner’s World is also available as a mobile app on the iPhone and iPad.