’s Boston Marathon Microsite Delivers Impressive Gains on Race Day

Josephine Parr


Page Views up 162%, Unique Visitors up 99% vs. 2008

New York, NY – April 27, 2009 –, the award-winning companion website of Runner’s World magazine, delivered impressive triple-digit and double-digit gains with its custom microsite>––for the 2009 Boston Marathon. Page views were up 162% and unique visitors nearly grew 100% vs. the same period in 2008, proving that the brand is a go-to resource for runners across the globe. The Boston Marathon microsite, co-branded with Rodale-owned Running Times, received more than 1 million page views on Race Day, and just under 1 million the following day, representing a 63% increase over the daily average page views from the prior week
(source: coremetrics). The documentary film, “Beyond the Epic Run,” sponsored the microsite.

The unique custom site engaged runners and spectators for weeks leading up to the nation’s oldest Marathon on Monday, April 20. Visitors were privy to the most innovative insider training tips from hydration and nutrition to motivation and injury prevention. also hosted an array of videos including intimate interviews with stars from the elite team to a behind-the-scenes “Boston Marathon Course Tour.” The site’s daily bloggers also led the charge with exclusive coverage from the sidelines.

“Our Boston Marathon microsite exemplifies the excellent reporting and story telling we provide our readers,” said David Willey, editor-in-chief of Runner’s World. “Running is more popular than ever, with races across the country selling out and Runner’s World’s newsstand sales increasing through the first half of 2009. All this growth is happening despite the nation’s economic recession.”


About Runner’s World:
Recognized as the worldwide authority on running information, the mission of Rodale’s Runner’s World is to inform, advise, and motivate runners of all ages and abilities. Runner’s World aims to help runners achieve their personal health, fitness, and performance goals, and to inspire them with vivid, memorable storytelling. Currently Runner’s World publishes 14 international editions. Runner’s World’s award-winning companion Web site,, is the largest running community on the Internet, featuring interactive, searchable, and targeted content for runners of all ages.

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