Steve Madden Appointed Vice President, Editorial Director of Rodale International

Emmaus, PA, and New York, NY, June 6, 2008—Rodale Inc., the authoritative source for trusted content in health and wellness worldwide, announced today the promotion of Steve Madden to Vice President, Editorial Director of Rodale International. Madden is currently the Editor-in-Chief of Bicycling. In his new role, Madden will oversee editorial for all of Rodale’s international magazines, ensuring that each title remains true to the brand while speaking with relevance and authority to its home market. He will report to Michelle Meyercord, Vice President and Director of Rodale International.

“Our robust international business is growing even faster than anticipated, and Steve will ensure that we maintain a consistent level of excellence across all of our publications as we continue our rapid expansion,” said Meyercord. “Steve has a demonstrated commitment to great journalism, and we’re thrilled to have him lead our international editorial team. His digital expertise will be particularly valuable, as we see online activities driving even more of our overseas growth going forward.”

Madden will transition to his new role through the end of August 2008, as he brings his impressive five-year tenure as Bicycling‘s Editor-in-Chief to a close this summer following the Tour de France. He has revitalized the Bicycling brand, overseeing a complete redesign of both the magazine and Bicycling.com. Under Madden’s leadership, the magazine has been named to Adweek‘s “10 Under 50” Hot List for three years running, and the Web site has received multiple awards, including a National Magazine Award. Madden also successfully launched BikeTown, a global philanthropic initiative, and he will continue to manage BikeTown’s overseas programs in his new role.

Madden has extensive international experience, including covering five Tours de France, working with clients throughout Europe and Asia, and bringing the BikeTown program to Africa and Afghanistan. In addition, reporting assignments have taken him to 15 countries during his career as a reporter, writer, and editor. Prior to joining Rodale, Madden served as the launch editor of Outdoor Explorer and was a senior editor at Sports Illustrated. He was also a reporter and columnist for Fortune and the editor and publisher of Cornell Magazine. His writing has also appeared in Time, Life, Reader’s Digest, and Child.

Loren Mooney, currently the Executive Editor of Bicycling, will be promoted to Editor-in-Chief, effective September 2. She will report directly to Rodale President and CEO Steven Pleshette Murphy.

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