The New American Diet

THE NEW AMERICAN DIET
How Secret “Obesogens” are Making Us Fat and the Six-Week Plan That Will Flatten Your Belly for Good

New Book Reveals How Obesity-Causing Chemicals in America’s Food Supply Can Balloon Our Waistlines and How Some “Diet” Foods (Salmon, Strawberries, even Lettuce!) Can Make Us Fat

New York (December 22, 2009) – The New American Diet, a groundbreaking new book by Men’s Health Editor-at-Large Stephen Perrine and Heather Hurlock, reveals the powerful new scientific evidence about obesity-causing chemicals lurking in the American diet – chemicals that disrupt our hormonal systems ultimately triggering substantial weight gain. These chemicals are so hazardous to our weight that researchers have even coined a new word for them–“obesogens.”

Obesity-causing chemicals (or “endocrine disruptors”) prime the body to create new fat cells, no matter how low-fat, low-carb, or low-cal we eat. The New American Diet shatters old diet myths and teaches Americans how to keep obesity-causing chemicals out of the fridge and out of the body – not by restricting food intake, but by making simple food swaps. Armed with the science and facts, readers can make these easy changes and continue to eat their favorite foods (including steak, burgers, pork chops and desserts) while losing weight, boosting their mood and safeguarding against disease. The New American Diet is available in bookstores nationwide today.

In addition to eye-opening scientific findings on obesogens and their effect on our weight and our health, The New American Diet provides must-have information for families on how to protect themselves from obesity-causing chemicals; a complete seven-day eating plan (with recipes!); a gut-slimming fitness program; and a guide to avoiding obesity-causing chemicals in each of America’s favorite sit-down and fast-food restaurant chains.

Consider the below tips from The New American Diet:

The New American Diet vs. The Old American Diet

     Old American Diet: Fish is always a better choice than steak.
     New American Diet: Some fish can make you fatter and may even contribute to heart disease.

     Old American Diet: Ice Cream and chocolate are dangerous food indulgences.
     New American Diet: Learn why both are considered “Superfoods” and how they can each help      strip away belly fat.

     Old American Diet: Weight loss is about a low-fat, low-carb, low-calorie diet.
     New American Diet: Wrong! The New American Diet is a high nutrition, high flavor diet.

     Old American Diet: Chicken breasts are always a smart, lean-body choice.
     New American Diet: Today’s skinless chicken breasts contain 223 percent more fat than they      did just 30 years ago- but a simple swap proposed in the book will lead to choosing proteins      that trigger weight loss.

Ground-breaking, informative, and packed with authoritative research from the world’s most renowned universities and research organizations, The New American Diet will change the way Americans approach food and provide the know-how for smart nutrition choices and a healthy, safe future of food.

PLUS! An excerpt from The New American Diet appears in the January/February 2010 issue of Men’s Health magazine, on newsstands now, and can also be viewed at http://menshealth.com/new-american-diet/lose-weight.html.

STEPHEN PERRINE is the Editor-at-Large of Men’s Health, contributes to a number of health and nutrition-related features in the magazine and is the author of the new break-through book, The New American Diet. Formerly the Editor-in-Chief of Best Life magazine, Stephen is also Editor of Children’s Health magazine, a special newsstand issue published in Fall 2009. He has appeared on numerous national television shows including The Today Show, CBS The Early Show, Good Morning America, MSNBC, CNN and Fox Business News. Stephen is also a spokesperson on health and family issues and has spoken at the United Nations on the topic of men’s health issues.

The New American Diet
Stephen Perrine with Heather Hurlock
Pub date: December 22, 2009
ISBN: 10-60529-464-0
Paperback/$25.99

For additional information, copies of the book or to speak with an author, please contact:
Laurie Bella
Coburn Communication, Inc.
212-536-9820, Laurie.Bella@coburnww.com

Media Inquiries

Assistant Director, Communications, Men's Health Agnes Hansdorfer Agnes.Hansdorfer@Rodale.com 212-297-1505
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