Women’s Health Announces Savasa as Sponsor of iPhone Workout Application

WOMEN’S HEALTH ANNOUNCES SAVASA AS SPONSOR OF iPHONE WORKOUT APPLICATION

NEW YORK, January 22, 2009 – Women’s Health, the women’s lifestyle magazine published by Rodale Inc., announced Savasa, the leading designer and developer of women’s fitness products, as the premiere exclusive sponsor of the iPhone application, “Women’s Health Workouts Lite.” Savasa is sponsoring the application, which includes exclusive workouts and exercises from the country’s top fitness experts and trainers, for the entire month of January to inspire women to reach their fitness New Year’s resolutions and goals. The sponsorship is part of an integrated program, developed with Savasa’s advertising agency Catapult, which extends across Women’s Health print and digital properties.

“We are excited to have Savasa as the first sponsor of a Women’s Health iPhone application,” said Bill McGarry, National Online Ad Director of Women’s Health. “Women’s Health Workouts Lite allows us to offer Savasa an intimate point of contact with consumers whose interests and lifestyles are aligned with their mission of designing fitness equipment and workouts specifically tailored to women.”

Savasa’s “Women’s Health Workouts Lite” sponsorship includes three types of in-app ad units-interstitials between workouts, a spring unit, which appears at the footer of the app, and a banner ad at the header of the main menu. All ad units communicate key brand messages for Savasa and allow users to link to Savasa’s website, www.SavasaFit.com.

Women’s Health Workouts Lite” sponsored by Savasa is available for the iPhone and iPod Touch from Apple’s App Store at http://www.itunes.com/appstore/. Additional expansion packs can be purchased for $0.99 and up.

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About Women’s Health (www.WomensHealthMag.com)
Launched in October 2005 and published 10 times a year by Rodale Inc., Women’s Health is a fresh, smart, and inspiring magazine for today’s active young women. The magazine and website, WomensHealthMag.com, speak to every aspect of a woman’s life, including health, fitness, nutrition, emotional well-being, sex and relationships, beauty, and style. Women’s Health was recently named “Magazine of the Year” by Advertising Age and, in March, debuted on Adweek‘s annual Hot List in the No. 4 spot. These lists recognize ten magazines for outstanding performance in circulation, advertising, and overall buzz within the industry.

About Savasa
Easton-Bell Sports, Inc. is a leading designer, developer and marketer of branded equipment and accessories that enhance athletic performance and protection. The Company markets and licenses products under such well-known brands as Easton, Bell, Riddell, Giro, Blackburn and Savasa.

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