New York, NY, July 7, 2008—Rodale announced that Women’s Health Australia received two Magazine of the Year Awards for the “It’s Good to Be You” campaign from the Magazine Publishers of Australia in two categories: Launch of the Year and Consumer Marketing Campaign of the Year.
The awards, which recognize excellence and achievement in magazine publishing and editorial, were recently presented in Sydney, Australia. Rodale publishes Women’s Health Australia under an agreement with Pacific Magazines.
“This is a tremendous honor for Women’s Health Australia and for the brand around the world,” said Michelle Meyercord, VP, director of Rodale International. “Since its launch in 2007, Women’s Health Australia has seen explosive growth. Our teams at Rodale and Pacific Magazines have been working hard to create relevant and exciting editorial and marketing campaigns for Australia’s health-minded readers, so we are thrilled that the industry is recognizing the title’s ongoing success.”
The wins mark another achievement for the Women’s Health brand globally. According to the Roy Morgan Readership Survey (April 2007-March 2008), Women’s Health Australia debuted with an impressive readership figure of 315,000. Women’s Health in the United States recently announced it will raise its rate base by 23 percent—from 1.1 to 1.35—starting with its January/February 2009 issue, which marks the fifth increase since its launch in October 2005.
Continued Meyercord, “We feel strongly that the brand is just getting started. With the existing Women’s Health titles in the U.S., Australia, and Latin America, and with at least four more editions to be launched globally this year, we feel that Women’s Health will continue to be one of the great global publishing stories.”
“We always believed there was a strong position between the health and lifestyle categories, and these awards show there is a market for women who want more from their magazines. Clearly Women’s Health is hitting the mark,” said Suzanne Monks, Publisher of Women’s Health Australia.
“I am extremely happy with our wins and credit our success to an amazing and cohesive team that seamlessly worked together to make this launch so strong,” said Felicity Percival, Editor of Women’s Health Australia.